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Lavazza’s turin Training Center named a “Premier Training Campus”

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TURIN, Italy – The Lavazza Training Center — the largest coffee study center both in Italy and worldwide, a sign of Lavazza’s global commitment to providing training and spreading a culture of coffee quality — has been awarded official Premier Training Campus certification by the SCA – Specialty Coffee Association, the world’s most authoritative association dedicated to promoting excellence in coffee industry.

The Lavazza Training Center in Turin, at the Lavazza Innovation Center, has thus become an official SCA Training Center, where coffee professionals can attend all courses organized by non-profit organisation which represents thousands of coffee specialists from all around the world, from growers to baristas.

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This important new milestone represents the facility’s authoritative confirmation of excellence and its staff’s high level of professionalism, recognized by coffee experts from around the world as a bastion of coffee knowledge.

The Training Center’s team currently consists of five trainers (Alessandro Cocco, Francesco Viarizzo, Fabio Sipione, Andrea Da Ros and Luciano Di Mauro) who have completed the SCA training process and have been certified as ASTs (Authorised SCA Trainers).

From march 2018 Lavazza will have its own dedicated “Q-Grader” tasting room where it will be possible to be certified as a green coffee taster by SCA.

The main objective of the Training Center is to promote knowledge of the multi-faceted world of coffee, to maintain high-quality product standards,” explained Marcello Arcangeli, Head of Lavazza Training Center.

“Given our expertise in training, we have been collaborating with academic institutions on a number of prestigious projects for many years. SCA certification is acknowledgement of Lavazza’s commitment of nearly 40 years, and our goal for the future is to obtain this certification for all of our other Training Centers throughout the world.

In 1979, Lavazza became the first company to create an organization dedicated solely to training, a fully-fledged coffee academy that was developed first in Europe and then around the world, expanding to over 55 locations on five continents and creating the world’s largest coffee training network, where nearly 30,000 people receive training each year.

Indeed, for nearly 30 years, the Lavazza Training Center has been involved in taste training and education, spreading coffee culture, aiding professionals, testing new combinations and encouraging end customers to demand espresso of increasingly higher quality.

It may rightly be considered a coffee university, with a complete syllabus, capable of providing deep, broad knowledge: from plant to cup, including botany, production processes, espresso equipment and preparation methods.

The facility can organize specific series of lessons custom-tailored to the different learning needs of all types of trainees, from baristas to sales personnel, distributors, new recruits, consumers, journalists, opinion leaders and coffee lovers.

By constantly pursuing innovation and creativity, the Training Center also benefits from the enormous wealth of knowledge that only a brand like Lavazza — with its over 100 years of coffee experience — can claim.

In addition, through Lavazza and its Training Center, the greatest and most renowned chefs at the international level have focused their creative efforts on coffee, exploring novel, innovative shapes and forms for the product.