NEW YORK, U.S. – Lavazza, Italian coffee company, is hosting a public art experience during Miami Art Basel to celebrate the U.S. reveal of its 2020 calendar, a project in partnership with photographer David LaChapelle. Guests will have the opportunity to explore the images within the calendar in a venue curated by LaChapelle himself, as well as trial Lavazza’s new ¡Tierra! Organic coffee, a sustainably sourced blend.
The experience is free for all visitors and will take place from Friday, December 6 through Sunday, December 8, 2019 at Faena Bazaar in Miami.
The 2020 Lavazza calendar “Earth CelebrAction”, an invitation for everyone to pay homage to the beauty of nature and to take care of our earth, is an ideal instrument for stimulating a critical focus on the present and use the beauty of art to engage and inspire in partnership with renowned artist.
“Earth CelebrAction” photographed by David LaChapelle, celebrates the connection between humankind and nature and the idea that we have the ability to take action to defend the environment. LaChapelle explores a symbolic story in which the classical elements – fire, water, earth and air – come together in the presence of man in enthralling natural scenarios. The twelve images for each month of the year are a tribute to life and the transformational power of beauty that is capable of awakening and inspiring people, highlighting the reciprocity of all living things. Guests of the public art experience will have the opportunity to see the photographs on display in a setting completely curated by LaChapelle.
“Debuting the calendar in the United States with the help of David LaChapelle, who’s equally dedicated to environmental conservation and art innovation, is a true reflection of Lavazza’s mission and commitment to arts and sustainability,” said Davide Riboni, President BU Americas & CEO Lavazza Premium Coffee. “The art experience in Miami will bring to life Lavazza’s commitment to sustainability, culture and innovation in an interactive three-day event.”
The experience will also feature Lavazza’s newest blend, ¡Tierra! Organic, which is sourced wholly from organic crops resulting in a full-bodied and aromatic profile, with golden cream and a warm color. The blend has Organic and UTZ certifications, which guarantee social and environmental quality standards in coffee production as well as manufacturing of organic ingredients. The blend will be available at Fresh Market locations throughout Florida starting December 2nd, 2019.
The calendar art by David LaChapelle will be on display at the public art experience during Miami Art Basel from Friday, December 6th through Sunday, December 8th at Faena Bazaar from 11:00am-8:00pm each day.