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NEW YORK, USA – This summer, Lavazza brings its iconic La Dolce Vita lifestyle to the Hamptons through a new three-year partnership with the Montauk Yacht Club, a historic East End destination known for its elevated coastal hospitality. This collaboration marks an important milestone for Lavazza’s growing presence in the foodservice and hospitality space, aligning the brand with a property that embodies relaxed luxury and elevated guest experiences.
As consumer expectations for hospitality continue to evolve, coffee is playing an increasingly central role in how brands deliver memorable, high-touch service moments. Partnering with a lifestyle destination like Montauk Yacht Club allows Lavazza to deepen its connection with guests seeking elevated experiences, while supporting operators with premium, thoughtful coffee offerings that enhance the ambiance of waterside leisure.
“At Lavazza, we understand that coffee is no longer just a beverage—it’s a cornerstone of culinary and hospitality experiences,” said Daniele Foti, Vice President of Marketing, Lavazza North America. “This partnership with Montauk Yacht Club underscores our commitment to supporting the foodservice industry with products, programs, and creative inspiration that help operators differentiate their offerings and drive deeper guest engagement. It’s a testament to the role coffee can play in elevating the full spectrum of dining and service moments.”
A key element of the partnership is a culinary integration at the Ocean Club restaurant, where Executive Chef Jarad McCarroll has created three exclusive menu items inspired by Lavazza’s signature blends: a decadent tiramisu, a refreshing chilled mousse, and a refined espresso martini. These seasonal offerings reflect both the depth of Lavazza’s coffee portfolio and the Yacht Club’s elevated yet approachable cuisine —an ideal complement to The Lounge at Ocean Club, the property’s new late-night summer concept.
“Working with Lavazza opened up new creative possibilities,” said Chef Jarad McCarroll. “Coffee isn’t just an ingredient—it’s a complex, aromatic element that adds depth, richness, and surprise. These dishes and beverages reflect that idea while staying true to our seasonal, coastal style.”
Beyond the dining table, Lavazza will bring its signature sense of indulgence to the property through a series of curated summer activations. During four select weekends—June 7–8, June 14–15, July 4–6, and July 19–20—guests can relax poolside amid custom-branded Lavazza decor, while enjoying complimentary tiramisu dessert in Lavazza cups and seasonal coffee cocktails served from a dedicated pop-up cart.
Additional touchpoints include a branded café market takeover throughout June, complete with curated coffee drinks and visual storytelling, and an in-room experience that extends the Lavazza lifestyle directly to guests with special amenities and sweepstakes access via QR code.
This activation is part of Lavazza’s broader Pleasure Makes Us Human campaign, launched last summer, which celebrates meaningful moments of indulgence and connection through coffee. The Montauk Yacht Club partnership adds to Lavazza’s growing list of high-profile hospitality collaborations, joining Four Seasons Hotels and Resorts, Princess Cruises, and marquee events like the US Open, as the brand continues to deliver premium coffee experiences in the world’s most beloved destinations.
