TURIN, Italy — Lavazza La Reserva de iTierra!, was one of the official sponsors of the sustainability channel during the 2020 Global Coffee Festival. Lavazza takes pride in the quality of their products and their Corporate Social Responsibility and has thus decided to sponsor the Festival and take part in it with a video account of their iTierra! sustainability projects. On 30th October, Lavazza took viewers on a journey through these projects.
First, a journey through South America, Africa and Asia, places where the quality of the final product has been achieved thanks to the care and attention paid to the living conditions of the producers, safeguarding the environment and developing new low impact farming techniques.
A journey led by Veronica Rossi, Sustainability Reporting and Lavazza Foundation Manager at Lavazza, to discover the projects managed by Lavazza Foundation, with a focus on the project in Colombia.
Because the Colombian project, particularly in the region of Meta, is interwoven with the changes the country has undergone, no coffee was grown in this fertile and uncontaminated region for many years because of the armed conflict with the FARC forces.
But in 2013 with the end of the armed struggle, farming families received land from the government that had previously been used to grow illegal crops, with the aim of encouraging the coffee plantations to flourish again.
Thanks to the Lavazza Foundation, more than a hundred families have rebuilt their coffee plantations, creating sustainable working conditions, improving the quality of the coffee and increasing the productivity of the plantations.
Afterwards, viewers had a chance to be guided through the preparation and brewing considerations of the product Lavazza La Reserva de iTierra! Colombia, together with David Cutler, Coffee Specialist, Brand Ambassador & Head of Training at Lavazza.
Lavazza La Reserva de iTierra! Colombia 100% Arabica is a product created thanks to these conditions as it contains coffee from the Colombian project. La Reserva de iTierra! is a range of premium blends for professionals in the Food Service sector that contain coffees coming from communities involved in Lavazza Foundation sustainability projects.
The event was streamed live on Friday at October 30th, since 5.30 p.m. and is accessible on demand to all ticket holders at this link
Global Coffee Festival official site: https://www.globalcoffeefestival.com/
More about Lavazza’s contribution to the Festival here.
About Lavazza Group
Established in 1895 in Turin, the Italian coffee company has been owned by the Lavazza family for four generations. Among the world’s most important roasters, the Group currently operates in more than 140 countries through subsidiaries and distributors, with 70% of revenues coming from markets outside of Italy. Lavazza employs a total of over 4,000 people with a turnover of € 2.2 billion in 2019.
Lavazza, one of the world’s 100 most reputable brands according to the Reputation Institute, is now the ninth business globally for Corporate Responsibility in the 2019 Global CR RepTrak ranking, taking the top spot in the Food & Beverage sector, and the Italian business community.
Lavazza created the concept of blending — or in other words the art of combining different types of coffee from different geographic areas — and this continues to be a distinctive feature of most of its products. The company also has 30 years’ experience in the production and sale of portioned coffee systems and products. It was the first Italian business to offer capsule espresso systems. Lavazza operates in all business segments: at home, away-from-home and office coffee service, always with a focus on innovation in consumption technologies and systems.
Companies that form part of the Lavazza Group include France’s Carte Noire and ESP (acquired in 2016 and 2017 respectively), Denmark’s Merrild (2015), North America’s Kicking Horse Coffee (2017), Italy’s Nims (2017), and the business of Australia’s Blue Pod Coffee Co (2018). At the end of 2018, following an acquisition, the Lavazza Professional Business Unit was created, which includes the leading Office Coffee Service (OCS) systems Flavia and Vending brand Klix.