Thursday 27 January 2022

Lavazza chooses Chaplin’s Final Speech for its new communication campaign

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MILAN – Good Morning Humanity is Lavazza’s new global communication campaign that. Through the words of Charlie Chaplin’s “Final Speech” to Humanity from The Great Dictator (1940), it aims to send a message of positivity, presenting that on the horizon as a new world, ready to welcome a humanity rediscovered. #TheNewHumanity – Lavazza advertsiment spot 2020. The campaign has been on air and online since May 1st.

A speech turning 80, yet more current than ever

As Lavazza writes on its website: “A speech that reminds us that on the horizon there’s a new world ready to welcome a rediscovered humanity.

We are the architects of our own destiny: let’s open up to progress, to sustainability and to tolerance. Let’s look at the future with positivity and hope. This is the good morning of a rediscovered humanity. Let’s live it together.”


Words by Charlie Chaplin.
Music by Ezio Bosso.
Some of the pictures: Steve McCurry and Magnum photographers.

Watch the spot

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