TURIN, Italy – Lavazza, the renowned Italian coffee pioneer, and Lamborghini, the world’s leading luxury supercar brand, unveil an exclusive coffee blend that embodies the perfect fusion of Italian craftsmanship, heritage, and innovation. This unique collaboration reflects the shared values of both brands: a relentless commitment to precision, quality, and delivering exceptional experiences.
The Lavazza x Lamborghini coffee blend
The Lavazza x Lamborghini coffee blend is carefully crafted to embody the bold spirit of Lamborghini and the refined artistry of Lavazza. With its rich, full-bodied flavor and dark roast, this blend delivers a powerful intensity that awakens the senses, much like the exhilarating performance of Lamborghini’s supercars. Its creamy look and bold, intense aroma elevate the coffee experience to a new standard of sophistication.
This launch marks a continuation of the partnership announced in June 2024, which established Lavazza as the exclusive coffee partner for Lamborghini. As part of the agreement, Lavazza coffee is now served at the Automobili Lamborghini Museum in Bologna and featured at Lamborghini events across Italy and abroad.
The Lavazza x Lamborghini blend is a bold dark roast, designated to inspire and energize. Its powerful intensity and full-bodied flavor awakens the senses, mirroring the exhilarating performance of Lamborghini’s supercars. This exclusive blend invites enthusiasts to indulge in a sensory journey that echoes the sleek design and unmatched power of Lamborghini’s iconic vehicles. Perfect for connoisseurs of both coffee and luxury, the blend celebrates the artistry and innovation at the heart of Italian culture.
Starting January 21, 2025, the Lavazza x Lamborghini blend is available for purchase exclusively on Lavazza’s official website and Amazon. Coffee lovers and luxury aficionados can now elevate their daily rituals with this extraordinary blend.
About Lavazza
avazza, founded in Turin in 1895, has been owned by the Lavazza family for four generations. Today the Group is one of the leading players on the global coffee scene, with a turnover of over € 2.7 billion and a portfolio of top brands that lead their respective markets, such as Lavazza, Carte Noire, Merrild, and Kicking Horse.
It is active in all business sectors and has operations in 140 markets, with 8 manufacturing plants in 5 countries and about 5,500 collaborators all over the world.
The Group’s global presence is the result of over 125 years of growth and the more than 30 billion cups of Lavazza coffee produced every year are a testament to a remarkable success story, intending to continue to offer the best coffee possible, in all forms, by focusing on every aspect of the supply chain, from the selection of the raw material to the product in the cup.
Lavazza Group has revolutionized coffee culture by investing continuously in research and development: from the intuition that marked the company’s earliest success – the coffee blend – to the development of innovative packaging solutions; from the first espresso sipped in Space to the dozens of industrial patents.
The ability to be ahead of the times is also reflected in the focus on sustainability – economic, social, and environmental – which has always been a benchmark for guiding corporate strategies. “Awakening a better world every morning” is the corporate purpose of Lavazza Group, to create sustainable value for shareholders, collaborators, consumers, and the communities in which it operates, combining competitiveness with social and environmental responsibility.
About Lamborghini
Automobili Lamborghini, founded in 1963, is synonymous with luxury, performance, and Italian craftsmanship. Known for its unparalleled supercars and forward-thinking design, Lamborghini sets the standard for innovation and elegance on the global stage.