Friday 29 March 2024
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Lactalis Canada adds new ethnic brand Khaas to its portfolio

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TORONTO, Canada – Lactalis Canada, the Canadian dairy leader behind iconic brands like Cracker Barrel, Black Diamond, Balderson, Astro and Lactantia and a subsidiary of France-based Lactalis Group, is pleased to announce the addition of specialty brand Khaas to its robust portfolio. With products that currently include Khaas Halal and Khaas Dahi, Lactalis Canada becomes the only national dairy leader in ethnic yogourt.

Taking into account cultural diets and restrictions, Khaas Halal and Khaas Dahi are free of gelatin and artificial preservatives, Khaas Halal yogourt products are also 100% certified Halal by the Islamic Food and Nutrition Council of Canada and Khaas Dahi yogourt products are 100% vegetarian. The Khaas plain yogourt products offer a mild and creamy taste and texture, perfect on its own or as a curdle-free cooking ingredient in authentic recipes, both savoury and sweet.

“Lactalis Canada is thrilled to introduce this new and authentic product line for an important and growing South Asian, Middle Eastern and North African population in Canada which makes up approximately 10% of the market*,” said Adrienne Pagot-Gérault, General Manager, Yogourt & Cultured Division at Lactalis Canada. “We encourage all consumers to experience these new lines of cultured products as we pride ourselves on bringing the same quality and craftmanship from Lactalis Canada’s iconic brands such as Astro, Olympic, siggi’s and IÖGO to Khaas Halal and Khaas Dahi so that more Canadians can enjoy the authentic tastes of home.”

To further serve Canada’s ever-growing South Asian, Middle Eastern and North African population, Lactalis Canada plans to expand its ethnic dairy portfolio in the near future with even more speciality product offerings, including the cheese category.

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Khaas Halal and Dahi yogourt products are sold at major retailers and ethnic grocery stores across Canada in the following varieties and formats: 0%, 2%, and 3% milk fat in both 750g tubs and 2kg pouches.

To find out more about Khaas yogourt products, visit www.khaas.ca.

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