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Keurig makes a strong move with bold new K-Select coffee maker

WATERBURY, Vt., U.S. – Keurig Green Mountain, Inc. (“Keurig”), a leader in specialty coffee and innovative single serve brewing systems, has unveiled the new Keurig K-Select coffee maker.

The latest in Keurig brewing innovation, the sleek and versatile K-Select™ coffee maker features a strong brew with a removable water reservoir and an intuitive interface to help coffee lovers brew the perfect cup every time.

“Consumers know that with Keurig they can savor a consistent cup of high-quality coffee at the touch of a button, but we’ve heard that some of our users are seeking a stronger cup,” said Scott Moffitt, Chief Brand and Beverage Officer at Keurig.

“With the launch of our K-Select coffee maker we’re addressing that need by giving consumers the option to personalize their coffee even further by introducing an enhanced Strong Brew feature in a stylish, easy-to-use coffee maker.”

Available today on Keurig.com and at select retailers beginning in October, the new Keurig® K-Select™ coffee maker features include:

  • Strong Brew. For coffee lovers that enjoy a bold brew, the Strong button increases coffee strength and intensity.
  • Multiple Brew Sizes. Consumers can select from a choice of four cup sizes of 6 oz., 8 oz., 10 oz. and 12 oz.
  • Simple Button Controls. Insert a K-Cup® pod, select a desired cup size, and brew a great-tasting cup in under a minute.
  • Large 52 oz. Water Reservoir. Allows consumers to brew five cups before having to refill, saving time and simplifying the morning routine.
  • Color Options. Made with fingerprint resistant materials, the K-Select™ coffee maker is available in two colors at launch: matte black and vintage red. Look for additional, exclusive trend colors available for sale at select retailers.
  • Energy Savings. Programmable auto-off feature automatically turns the brewer off two hours after the last brew for energy savings.
  • Smart Start. The coffee maker heats and then brews in one simple process. No need to wait for it to heat before selecting the cup size.
  • Quiet Brew Technology™. Minimizes noise during use.
  • Removable Drip Tray. Accommodates travel mugs up to 7.4 in. tall and holds a full accidental brew for easy cleanup.

The suggested retail price for the Keurig® K-Select™ coffee maker is $129.99. The K-Select™ coffee maker, like all Keurig® coffee makers, allows users to brew hundreds of delicious varieties of K-Cup® pods, or brew their own ground coffee with the My-K-Cup® Universal Reusable Coffee Filter (sold separately).