BURLINGTON, Mass. and PLANO, Texas, U.S. — Keurig has announced the launch of its new platform, Brew the Love Collaborations, that celebrates some of the brand’s biggest fans through partnerships to design their own Keurig collection.
For its first-ever collaboration, Keurig proudly partnered with renowned potter and designer, Jonathan Adler, on a limited-edition, beautifully designed K-Mini Brewer with matching mug and K-Cup Pod Canister available later this year that promises to bring style and great taste to any space.
The Jonathan Adler Keurig Collection launches today inside Target stores and online at Target.com, Jonathanadler.com and Keurig.com.
“Keurig is excited to partner with Jonathan Adler, a long-time fan and coffee lover, for our first-ever limited-edition Brew the Love® Collaboration,” said Andrew Loucks, President of Keurig Appliances for Keurig Dr Pepper.
“We launched this new platform as a way to celebrate our biggest fans and the inspiration they provide us, which is why we are so thrilled to feature Jonathan Adler as our first partner. Jonathan brought his stylish, iconic look to our popular K-Mini brewer and matching coffee accessories. We’re proud of the collaboration and look forward to the future of this unique fan-based platform.”
Inspired by Adler’s signature patterns, iconic designs and his favorite colors, the Jonathan Adler Keurig® Collection offers a chic new look with a touch of modern American glamour as the first installment of the partnership. Consumers will be able to enjoy these limited-edition pieces personally designed by Adler for his own home, and now for adoring Keurig and Adler fans alike, adding a fresh look to coffee stations everywhere.
“Working with Keurig has been a delight,” said Adler. “It was a thrill to be able to put my favorite colors and patterns on my favorite brewer. I’m so excited – and so caffeinated.”
The Jonathan Adler Keurig® collection offers a design-forward, polished and modern option for consumers that brings style and great taste to any space. Pricing for this collection, sold separately, includes:
- Jonathan Adler Keurig® K-Mini® Brewer: $99.99 MSRP
- Jonathan Adler Keurig® Mug: $9.99 MSRP
- Jonathan Adler Keurig® K-Cup® Pod Canister: $14.99 MSRP
To learn more about theBrew the Love® Collaborations, and follow @keurig on Instagram, Facebook and Twitter.