Wednesday 29 June 2022

Kenyan farmers express interest to sell their coffee directly to American roasters

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Coffee farmers from Murang’a county in Kenya are eying a share of American market for their produce. According to Kenya News Agency, the farmers on Tuesday met a delegation of marketers from USA to work out plans to start selling their coffee directly to American processors.

The delegation which was led by Githuguri MP Gabriel Kago and a Murang’a resident Laban Mungai who stays in the USA, is on mission to woo coffee farmers to start selling their produce to Americans.

Mungai asked the farmers to embrace the USA market saying buyers will engage farmers directly without involving middlemen and cartels which have occasioned poor performance of the coffee sector.

“Most of the coffee being sold in USA is blended and the American people have not yet experienced original Kenyan coffee which is of best quality,” noted Mungai.

He added that some States are ready to buy coffee from the country urging farmers to embark on producing quality organic coffee.

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