Urnex Brands is thrilled and humbled to share that all 6 finalists from the WBC (World Barista Championships) that took place in Dublin Ireland last week were Urnex Ambassadors. Congratulations to Berg Wu, WBC Champion and all of the competitors.
In late 2014, as part of an overall initiative to contribute more to specialty coffee, Urnex set out to build relationships with the artisans of the community – the national champion baristas themselves.
Urnex and the national champions participate in formal collaboration on both product development and an endorsement relationship where each ambassador works closely with the Urnex marketing team while being aligned with Urnex distributors in their home country.
Now in its second year, the Urnex currently partners with 12 ambassadors.
“The journey to become a competitor at the WBC is long and the competition level is very high. We continue to be amazed by the exceptional level of expertise and commitment to coffee excellence from all of the national champions.” says Debbie Rebell, VP of Marketing, Urnex Brands.
Urnex plans to work with the ambassadors throughout the year to continue to support each of them as they pursue their dreams to grow specialty coffee around the world.
Urnex has been manufacturing specialty cleaning products for coffee and espresso equipment since 1936.
Today, the portfolio of Urnex® Brand liquids, powders, tablets, and capsules are distributed in over 70 countries around the world. With headquarters in New York, Urnex ships from distribution centers in Holland and Hong Kong.