Israeli Deputy Transportation Minister Tzipi Hotovely unveiled on Monday a new initiative aimed at reducing the number of traffic accidents at night.
Drivers who have to be on the roads late at night will now be able to stop at gas stations’ convenience stores and buy a cup of coffee for just one shekel (about 25 US cents).
Under the initiative, which is launched in cooperation with the Israel National Road Safety Authority, convenience stores at leading gas stations throughout Israel will sell coffee to drivers for one shekel between midnight and 6:00 a.m.
Along with the coffee, drivers will receive materials from the National Road Safety Authority on the subject of proper driving at night.
“The project aims to provide incentives for drivers to stop for late night refreshments and thus significantly reduce the number of accidents at night,” said Hotovely.
Hotovely explained that the initiative is one of many in the fight against road accidents. 18% of deaths in traffic accidents occur at night and 17% of all road accidents occur at night, despite the fact that there are fewer vehicles on the roads, she noted.