HAMBURG, Germany — Germany’s hotels have enjoyed increasing sales with rising numbers of bed-nights since 2010. Domestic tourism is flourishing, with a total of 459
million bed-nights in 2017 alone.
The market is highly competitive, and hotels that want to benefit from the rising numbers have to stand out and give their guests a really special experience.
Hoteliers can get a comprehensive overview of current trends and developments at INTERNORGA 2019, the only international trade show for food service and catering held in Germany. Explore the trends from Interior to Table Top in Halls B5 and B7 at the Hamburg Messe site.
“In this age of reservation portals and recommendation media such as Instagram, general
categories and star ratings are no longer the first consideration. Hotels that want to be successful moving forward cannot just do the same as all the others. Every hotel has to re-invent itself and give guests a unique experience,” says Claudia Johannsen, Business Unit Director at Hamburg Messe und Congress GmbH. The most important ingredient for 2019 is individuality.
“The concept has to be credibly linked with the location,” says Corinna Kretschmar-Joehnk, CEO of the prestigious interior decorating and design studio JOI-Design.
Guests want to switch off and “recharge their batteries”
Reservation, check-in, guest communication, payment – many of the everyday processes in the hospitality industry use digital systems today. Access codes for hotel rooms can be sent by text message, and room lighting controlled via app. New furniture includes induction sockets to recharge smartphone batteries, and may change the overall look of the hotel room.
And guests want to recharge their own energy level on holiday. Interior architect Corinna Kretschmar-Joehnk understands why hotel guests want to switch off – “It is quite reasonable for hotel guests to want a natural setting with a feeling of warmth that gives them a sense of being offline for a change.”
Ideas for attractive room and lighting concepts and furniture are presented by leading suppliers such as JAB Josef Anstoetz and Baur WohnFaszination at INTERNORGA 2019.
Bringing the outdoors indoors
Nature is a key element in the hospitality industry, both in design and in management. Greens and natural materials are used to imitate the countryside, with features such as infinity pools, indoor waterfalls and green outdoor terraces that can be used all year round, giving guests a new outdoor experience in a defined space.
Careful use of natural resources is a key consideration for many guests. They want sustainable management, the use of energy-saving equipment, an appealing range of organic products, or transparent communication of measures to save water.
This trend is evident in timeless design combined with high-value, long-life, environmentally sound materials.
Examples of that at INTERNORGA are beds made of natural raw materials, water saving technologies, and long-life outdoor furniture.
Wanted – individual solutions Skilled staff are hard to find these days, and smart solutions are vital for the future, supporting hoteliers in their everyday work and making the best possible use of available resources.
INTERNORGA provides information from 15 to 19 March 2019 on the latest trends in furniture and fittings (furniture, table top, lamps, fabrics) and is packed with inspiration – for hotel chains of all sizes and for hotel restaurants.
“Different areas are grouped under one roof, giving hoteliers a unique, comprehensive overview of the latest trends in interior design and inspiration for individual digital solutions. This diversity of exhibitors is exclusive to INTERNORGA,” says Claudia Johannsen.
INTERNORGA is the leading trade fair for hotels, restaurants, bakery and confectionery. It has more than 1,300 exhibitors from Germany and abroad and over 95,000 trade visitors. It showcases products, innovations, trends and innovations for the whole of the foodservice and hospitality market.
The trade show is accompanied by international conferences, an extensive supporting programme, and innovative industry competitions.
INTERNORGA is recognised by the Association of the German Trade Fair Industry (AUMA) as Germany’s only international trade show for the HORECA industry.
For more information on INTERNORGA 2019, see the website and social media.