DORDRECHT, The Netherlands – At the first Investor Day, held Thursday 30 October 2014 in Dordrecht, Pelican Rouge presented its updated business analysis. Pelican Rouge demonstrated its position to seize new profitable growth opportunities and leverage its competitive advantages through strong rebranding efforts.
With this successful restructuring and rebranding, the company is pleased to introduce its new Board and Chairman. Here are the new Board members:
Shervin is the Managing Director of Alcon, first responsible for France and currently for UK and Ireland. Shervin history also includes 15 years with Blackstone Group.
Eugenio is an experienced CEO with 20+ years background in fast moving consumer goods across Europe, North America, South America and Asia.
Hanns has over twenty-five years international experience in General Management/Marketing and Sales in global, complex and fast-changing businesses, including FMCG/Private Equity/Aviation/ Logistics and Manufacturing.
Leading the Board is incoming Chairman, John Dembitz.
John is Chairman of various companies including Pelican Rouge. He is involved with entrepreneurial businesses in an advisory capacity as well as consulting assignments. John has a BSc Hons from Manchester University and an MBA from London Business School, where he is also a member of the Global Advisory Council. John has published two books, ‘It’s the People! What really drives great management and leadership’ and ‘The 2×2 Manager.
The new Chairman and Board are focused on the transformation and growth of the Pelican Rouge group throughout Europe, focusing on quality growth in all divisions.
Alain Beyens, CEO Pelican Rouge said ‘On behalf of the Pelican Rouge management and staff, “We look forward to working closely with our Board and our strong investors and ensure we can deliver the shareholders value potential of this group.”
Headquartered in Dordrecht, The Netherlands, where the coffee roasting activities are based. Pelican Rouge (formerly Autobar) is a leading company across Europe for coffee solutions through multiple channels serving every day 7 million coffee lovers. Pelican Rouge has a dedicated customer support network across 13 countries.
For further information, visit here Pelican Rouge’s website