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LOUISVILLE, Colo., USA – As the weather gets warmer and the days grow longer, International Delight is making waking up a whole lot sweeter with the launch of new Cinnabon Iced Coffee cans. Created in partnership with the beloved bakery known around the globe for its ooey-gooey cinnamon rolls and iconic scent, International Delight Cinnabon Iced Coffee cans offer the perfect combination of cinnamon and cream cheese frosting flavors in a convenient on-the-go can.
This latest collaboration will be offered year-round as the newest addition to International Delight’s Iced Coffee suite of flavors.
To celebrate the launch, awaken your senses, and help you spring out of bed each morning, especially during the rainy months, the brand has created limited-edition International Delight Cinnabon® Alarm Clocks.
These unique alarm clocks are fully functional, featuring a built-in refrigerator to keep your iced coffee cold and also come with an attached diffuser that emits an exclusive Cinnabon scent any time your wake-up is needed. From April 29 through May 20, head to the Sweepstakes post on @indelight’s Instagram to enter for the chance to win cans of the newest flavor and one of these special-edition alarm clocks.*
“International Delight is known for our delicious and culture-driven collaborations, and the opportunity to partner with the iconic Cinnabon® brand was too sweet to pass up,” said Rebecca Grad, Director of Ready-to-Drink Coffee at Danone North America.
“When strategizing how to unveil our newest flavor, we thought about how our core fans look for small moments of joy throughout their day and developed a specialty alarm clock to help them wake up with their senses.
The alarm brings the sweet Cinnabon taste and smell to life, launching during the spring season, which is synonymous with sensory experiences. We hope it adds even more delight to their mornings.”
