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INFOGRAPHIC – New report shows further increase in specialty coffee consumption

SCAA – the Specialty Coffee Association of America – has recently released an interesting infographic on US specialty coffee consumption based on NCA’s Annual Drinking Trends Study.

It is interesting to note that daily consumption and weekly consumption has significantly increased in 2014 compared to 2013 reaching new historic highs. Market share of specialty cups exceeds now exceeds 50 percent.

Click on the picture below the title to view the infographic in full size. Click on the source link to view and download the pdf.