Friday 08 December 2023

Indonesian premium coffees stole world’s attention at coffee expo in Seattle

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SEATTLE, U.S — Indonesian premium coffee managed to record a potential transaction worth USD25 million at the 2018 Global Specialty Coffee Expo (GSCE) in Seattle, US.

Washington DC Trade Attaché Reza Pahlevi said Indonesia’s flagship premium coffee has stolen the world’s attention in this largest coffee exhibition in North America, which took place on April 19-22, 2018 at the Washington State Convention Center, Seattle.

“Indonesia pavilion managed to record a potential transaction of USD25 million in this exhibition. Increased trend among coffee lovers in the US can be used as an opportunity to promote premium coffee of Indonesia.

The Indonesian government is synergizing with Indonesian coffee producers to continue to promote variants of superior coffee in Indonesia,” Reza said in a press release on Thursday (4/26/2018).

At this time GSCE, Indonesia Pavilion showcased the taste of superior coffee from various regions in Indonesia. The coffees included sumatra gayo, sumatra simalungun, lampung robusta, liberica tungkal jambi, java preanger, java ijen raung, java sindoro, bali kintamani, flores bajawa, sulawesi toraja arabica, kalosi arabica enrekang, papua wamena.

Not only that, the variety of dried coffee with wet mills, honey, and natural methods are also displayed. Differences of this method enrich the taste of coffee on display, thus making the visitors more interested to know more about Indonesian coffee.

The Indonesia Pavilion which occupied the Hall 4A area is a manifestation of the synergy between the Embassy of the Republic of Indonesia in Washington DC through Trade Attaches and Agricultural Attaché, Consulate General of the Republic of Indonesia, ITPC of Los Angeles and ITPC of Chicago. Potential coffee market in the US, according to Reza, is still wide open.

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