Aspinwall and Company, the 150-year-old plantations and logistics major fom India, is going for a brand revamp of its Monsooned Malabar coffee, that caters mostly to the export market, reports The Hindu.
The product, fetching a premium price in the European market, will be known as Aspinwall Mellows in the overseas market.
According to KNR Menon, Chairman, the company is looking at marketing its speciality coffee to other countries, given the rising demand for certified coffees.
Monsooned coffee from Aspinwall estates has got certifications from Rainforest Alliance and UTZ for sustainable farming.
