MILAN – Millennials are less likely to drink coffee than their parents. But when they do, it’s not at home.
A New research from Alliance Bernstein shows that just under half of young adults (drank coffee in the past day, with a huge chunk of them opting for away-from-home coffee rather than home-brewed joe.
Forty-eight per cent of 18 to 24-year-olds consumed coffee in the past day, compared to 58% of older consumers, according to the survey.
Forty-two percent of the youngest cohort drank coffee away-from-home, compared to 31% among older groups, reported Business Insider.
“Our analysis suggests that away-from-home (AFH) coffee consumption is growing faster than the broader restaurant industry, driven by demographic shifts in the coffee-drinking population,” analyst Sara Senatore said in a note Monday morning.