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illycaffè opens its new illy shop in South Korea

TRIESTE, Italy – illycaffè announces the opening of its new illy Shop in South Korea, the first one with the new groundbreaking concept store. The brand’s iconic elements play a starring role: the colours white and red, coffee cups, the company’s unique blend of coffee, and espresso machine design.

Located in Busan, the second largest city of the Country, the new illy Shop is situated into the Shinsegae Centum City, the largest department store in the world, that now is even registered in the Guinness World Book of Records.

Centum City has a countless number of items all under one roof: a multi shopping mall area of 57,851 sqm of 9 floor. The department store is adjacent to the International Film Festival in Busan, BEXCO Exhibition Hall, Haeundae.

To offer a complete illy experience also at home, the corner features a large space showcasing illy’s range of products, from its various lines of espresso machines to illy’s limited edition Art Collections, its 100% Arabica blend (available as medium roast, dark roast or decaffeinated) and the Monoarabica lines consisting of the individual Arabicas used to make the traditional illy blend (Brazil, Colombia, Costa Rica, Guatemala, India and Ethiopia currently available).