MILAN, Italy – illycaffè renews its collaboration with the Salone del Mobile.Milano as Global Coffee Partner for the 2020 edition. The Italian coffee roaster based in Trieste is delighted to participate in the Salone del Mobile. Milano, the Salone del Mobile.MIlano Moscow, the Salone del Mobile.Milano Shanghai and in a range of collateral events, with numerous places where visitors can discover and enjoy our unique blend.
These include the Red Lounge, a meeting place for over 2500 designers, architects, and creative talents, and the illy Caffè della Stampa, a place where the over 5000 journalists from around the world who visit the event can escape the frenzy of the Fair and enjoy a moment to relax.
There is a natural harmony between this leading international design event and a company like illy, which has always recognised the importance of “design thinking” in the many innovations in the company’s history.
This is an approach that has not just led to important technological innovations in the coffee experience, but also extends to collaborations with great Italian designers for our coffee machines and with world-renowned artists for the celebrated cups in the illy Art Collection.
“There is a special partnership between illycaffè and the Salone del Mobile.Milano. We have a great affinity with this major global event that celebrate creativity, continuous innovation and sustainable quality.
These are the same values that are part of our DNA, and have inspired us for 87 years in the pursuit of our mission to offer the best coffee in the world and bring consistent quality and beauty to the entire sensory experience”- states Massimiliano Pogliani, CEO of illycaffè.
“This is why we are proud to participate again this year as the coffee of design, and to play our part in the contemporary hotbed of experimentation and inspiration that is the Salone del Mobile.”