MILAN, Italy – On the occasion of Milan Design Week, illycaffè unveiled its new exclusive illy X▪CAPS system in the stunning setting of its flagship store on Via Monte Napoleone. A space-inspired installation welcomed visitors with silver spheres and oversized capsules, taking them on a journey where design, excellence, and innovation merged into a unique tasting experience.
This immersive setting allowed participants to fully explore the X▪CAPS system.
The new X▪CAPS capsules preserve the freshness and aroma of the coffee in the best possible way, ensuring a smooth and even extraction thanks to their exclusive design. Their symmetrical shape allows for bidirectional use, ensuring a simple and intuitive user experience.
Made from 85% recycled aluminum, the capsules are available in the following varieties: Classico Roast, Intenso, Forte, Decaffeinato, and Classico Lungo.
Thanks to Hyperinfusion technology, X▪CAPS capsules deliver a full-bodied espresso, a dense and persistent crema, and an extraordinary aromatic experience.
This technology was specifically developed to ensure optimal coffee extraction, enabled by two new X▪CAPS machines designed by architect and designer Luca Trazzi.
In the X▪CAPS system, the interaction between machine and capsule is key: the new integrated Hyperinfusion technology allows water to meet the coffee at the ideal pressure, guaranteeing an aromatic extraction and a rich, full-bodied espresso with a long-lasting crema.
“With the launch of X▪CAPS, we are proud to combine over 90 years of experience in high-quality coffee with a concrete commitment to innovation” commented Cristina Scocchia, CEO of illycaffè.
“X▪CAPS represents excellence in taste, thanks to our new Hyperinfusion technology, and marks an important evolution in the way we aim to offer consumers a unique and sustainable coffee experience—even at home.”
The new range includes two models: the X1, the iconic coffee machine with sleek curves and a vintage-inspired design, featuring a steel body, instant heating, and energy-saving mode, always ready to brew; and the X3, a minimalist and functional machine made from 50% recycled or renewable plastic, available in two colors—white or black—and two finishes (satin or glossy).
It stands out for its integrated capsule container, offering simple and practical user experience.
A focus on innovation, technology, and superior quality has always been at the heart of illycaffè’s heritage, and with the new X▪CAPS system, the company takes another significant step forward. The X▪CAPS system is now available on the illy e-shop, in illy’s monobrand stores in Italy and Europe, at Mediaworld stores, and in a selection of top-tier bars known as Artisti del Gusto.
