BARCELLONA, Spain – illycaffè has announced that Javier Valle Goyanes, will join the company as Managing Director of illycaffè spa sucursal en España y Portugal. The director will report directly to Cristina Scocchia, the new CEO of illycaffè spa and will replace Massimo Saggese, who leaves the company to pursue a new professional project, after 20 years dedicated to the world of coffee.
Javier Valle holds a degree in Business Administration by the European Business School of Madrid, and has worked mainly for international markets, starting in sales and developing his career into management positions in Spain, France, Mexico, Portugal and Italy.
He started working for Coca-Cola Spain in Horeca and Modern Trade channels, and continued in L’Oreal for 18 years, first in Spain as Channel Director, to then be the responsible for France and Mexico.
In 2013 he was appointed Managing Director of L’Oreal Portugal and from 2015 to 2018, he was Managing Director for Italy. After L’Oreal, he was Managing Director for Juul Labs in Spain and responsible of Revenue & Category Growth at Diageo for the South of Europe.
illycaffè announced in 2021 its next phase of international growth and it became the first Italian coffee company to obtain B Corp certification, underscoring the company’s commitment to generating a positive impact on society and the planet, affirming its business model, which is based in creating sustainable value for the long term.
illycaffè is an Italian family business, founded in Trieste in 1933 and committed to offering the greatest coffee to the world. It produces the unique illy 100% Arabica blend made of 9 of the world ‘s best selections of Arabica; each day more than 8 million cups are consumed in over 140 countries in the finest cafés, restaurants, hotels and in offices and homes.
