NEW YORK, US— illycaffè advances its #ONEMAKESTHEDIFFERENCE initiative (One Makes The Difference) in North America as part of its global sustainability plan to achieve carbon neutrality by 2033. The immediate opportunity is to eliminate 175 tons of plastic per year globally through new eco-friendly disposable items and products, starting with a new recyclable to-go cup and lid which is 100% PEFC certified from sustainably managed forests.
The One Makes The Difference to-go cups will be available for illy hospitality customers at cafes and other out-of-home channels across its entire North American and global footprint. The cup recently received a Save the Planet award recognition from the Carton Excellence Award.
The One Makes The Difference platform communicates that everyone can make a difference in working toward a sustainable world and encompasses illy’s approach to sustainable quality, which helps protect and improve the well-being of the planet. It also embodies new environmentally friendly products that illy is creating for the market using the best technologies and research applied to raw materials and production processes.
In late summer 2021, illy will release the new X1 ESE & Ground coffee machine in North America which is equipped with technology to enable it to dispense coffee, steam, and hot water immediately, avoiding any waiting time previously needed to reach the correct temperature. After each use, the machine instantly goes into standby mode, thereby ensuring significant energy savings. This machine also combines two methods of coffee preparation which are environmentally sustainable: the new ESE compostable paper pods and ground coffee. All of the materials used in the construction of the machine were carefully researched and chosen to last over time. Even the packaging follows eco-friendly guidelines.
Over the next few years, the #ONEMAKESTHEDIFFERENCE initiative will continue to develop other sustainable products and offer solutions that competently respond to consumer needs by using less material and energy resources to reduce the environmental impact.
“We want to build a better future together with our customers using the approach of continuous improvement, which has distinguished us for over 85 years, knowing that day by day and deed by deed, each of us can make a difference,” said Massimiliano Pogliani, CEO of illycaffè. “At the heart of these actions is to ultimately reach our ambitious goal of becoming carbon neutral for the 100th Anniversary of the founding of illycaffè.”
Inspired by the 17 Sustainable Development Goals of the United Nations, illycaffè pursues economic sustainability through the sharing of its generated value, social sustainability through personal growth, and environmental sustainability through respect for the ecosystem, which translates into the principles of not polluting, not wasting, and using renewable resources. The ability to move towards a decarbonizing society, where individual businesses and each person can make a difference, represents a fundamental step for the company.
In mid-April 2021, illycaffè became the first Italian coffee company to obtain B Corp status, underscoring the company’s commitment to generating a positive impact on society and the planet, and affirming its business model, which is based in creating sustainable value for the long term.