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Hotbox Roasters introduces canned Nitro Cold Brew Coffee in the U.S.

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LONGMONT, Colo., U.S. – Hotbox Roasters introduces its latest caffeinated creation, Nitro Cold Brew. Hotbox Roasters’ Nitro Cold Brew is a high-octane dose of 420 mg of caffeine in an infinitely recyclable 12 fl. oz. can.

“Our Nitro Cold Brew is a dose of natural energy that’s ready for anything,” said Matt Herren, Green Coffee Buyer & Wholesale Director at Hotbox Roasters.

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“It is a great complement to our whole bean roasts and collaborative coffee beers, and gives coffee fiends a way to experience Hotbox Roasters on the move.

You can throw back a can or pour it aggressively into a glass-either way you’re bound to love the velvety smooth texture and naturally sweet flavor.”

Hotbox Roasters’ Nitro Cold Brew is available for sale at all Oskar Blues Brewery and Fooderies locations as well as Hotbox Roasters CBD Cafe located in Denver’s RiNo Art District.

It can also be found on shelves at major grocers in Alabama, California, Colorado, North Carolina and coming soon to Florida, Kansas and Missouri. Retail partners include Whole Foods, Lucky’s Market, Alfalfa’s Market and coming soon to Kroger brand stores. One 12 fl. oz. can retails for $3.69-$4.20.

Hotbox Roasters brews its Nitro Cold Brew with premium, kindly-sourced Arabica coffee beans. The beans are roasted in Longmont, Colo. and the coffee is brewed for 24 hours with cold, crisp, filtered Rocky Mountain water.

During the brewing process millions of smooth, velvety nitrogen bubbles are infused into the brew. Once fully brewed, Hotbox Roasters packages the cold brew in infinitely recyclable, portable aluminum cans, which provides an environment that protects the rich taste and aroma.

“Whether you’re running, biking or just need a boost of natural energy, our Nitro Cold Brew will keep you going strong all day,” said Mike Murfitt, Marketing Director at Hotbox Roasters. “Minimizing our environmental impact is a top priority, so we use aluminum cans which are infinitely recyclable and protect the flavor and consistency of all our coffee products.”

In May 2017, the Hotbox Roasters crew will embark on a three-month road trip across the country to bring Nitro Cold Brew samples to the masses. You can join the caffeine-fueled journey by following Hotbox Roasters on Facebook, Twitter, Snapchat, and Instagram.

The team will post tour dates, location details, and pop-up stops along the way.