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MILAN, Italy – Much more than a showcase for new products, Host 2025 was a strategic hub where technology, design, creativity and professional training came together to shape an increasingly competitive ecosystem. And a sustainable one: it was also the first Fiera Milano exhibition to adopt an integrated ESG strategy, combining environmental sustainability, innovation and inclusion as key drivers of growth and defining features of its international positioning.
The figures speak for themselves: 2,050 exhibitors from 52 countries and over 700 highly profiled hosted buyers from around the world—thanks also to the collaboration with ITA – Italian Trade Agency—along with a steady rise in visitors from every continent.
While Europe confirmed its strength, with notable growth from countries such as Denmark (+45%) and Germany (+16%), double-digit increases were even more striking in non-European markets including Brazil (+29%), the United States (+27%), the United Arab Emirates (+21%) and Australia (+20%).
Not just a global business hub, but also a stage for creativity
With more than 800 events featuring over 3,000 contributors—including academics, independent experts, top industry executives, designers, master artisans and chefs—Host 2025 became a dynamic arena where innovation and education came together to shape the future of hospitality. The spotlight of this edition was on quality, functionality and the integration of next-generation technologies such as automation, digital solutions and artificial intelligence, all key drivers in redefining consumer experiences and new business formats.
Alongside an increasingly international presence —with 44% of exhibitors coming from abroad, up from 40% in 2023— Host 2025 broadened its horizon to include the world’s most dynamic and promising markets. The growing cross-fertilisation between supply chains once again proved to be a strategic key for business growth, opening up new niches and segments. Exhibitors expressed strong satisfaction with the quality of contacts and international business opportunities, confirming Host Milano as an essential event for professionals in hospitality, out-of-home, food retail and contract design.
Looking ahead, Host’s global expansion continues with Host Arabia —scheduled in Riyadh from 15 to 17 December in collaboration with local partner Semark— and a new partnership with NAFEM – the North American Association of Food Equipment Manufacturers, which will bring the brand to the United States starting in 2027. Two milestones that further strengthen Host Milano’s role as a platform connecting markets and cultures, anticipating the future directions of the hospitality industry.
The next edition is already on the calendar: Host Milano will return to Fiera Milano from 22 to 26 October 2027.
