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HERSHEY, Pa., USA – Hershey’s Kisses brand joins as a Premier Sponsor of NBC’s annual live Holiday special, “Christmas in Rockefeller Center” for the first time. The event airs live on Wednesday, December 3, at 8 p.m. ET on NBC and simulcasts on Peacock.
This year marks a milestone: 35 years of the beloved ‘Holiday Bells’ commercial. To celebrate, Hershey’s is bringing the magic to life in a way never done before, transforming the iconic ‘Bells’ melody into an interactive experience where families can step inside the commercial and play the tune themselves.
From Thursday, December 4 to Sunday, December 7, an innovative LED musical mat at Rockefeller Center will recreate the iconic sounds of the ‘Holiday Bells’ commercial, allowing visitors to play the cherished melody and create new holiday memories.
“Two holiday icons, one unforgettable moment. Hershey’s Kisses is the No. 1 candy of the holiday season, and NBC’s “Christmas in Rockefeller Center” special is one of the most iconic holiday celebrations in the world,” said Stacy Taffet, Chief Growth Officer, The Hershey Company. “This immersive experience brings them together to ring in the holidays and bring our beloved ‘Holiday Bells’ commercial to life for fans of all ages.”
The History of the Hershey’s Kisses Bells Commercial
In December 1989, the Hershey’s Kisses ‘Holiday Bells’ commercial was born from a spontaneous idea during a shoot for the Hershey’s ‘Whimsy’ campaign. John Dunn, Hershey’s brand manager, created the holiday-themed spot, a 15-second stop-motion animation featuring Hershey’s Kisses as handbells playing “We Wish You a Merry Christmas,” directed by Carl Willat.
“The simplicity of the spot – no dialogue, no celebrities, just animated Hershey’s Kisses -is key to its enduring charm,” said Taffet. “It has become one of the most iconic holiday advertisements in American marketing history.”
Where can people experience the Hershey’s Kisses Musical Mat?
The musical mat debuts during NBC’s “Christmas in Rockefeller Center” tree lighting special on December 3, then moves to a high-traffic location at Rockefeller Plaza, where it will be open to the public from 1 p.m. to 8 p.m. starting Thursday, December 4 through Sunday, December 7.
