Friday 27 January 2023

Hermelin takes over the exclusive sales representation for the Hemro Group in the Nordics

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ZURICH, Switzerland – Following the acquisition of the well-known Swedish coffee equipment supplier Kaffefabriken during the course of 2015, Hermelin Handels AB now extends its comprehensive product portfolio through a direct and exclusive collaboration with the Hemro Group.

By November 2015, Kaffefabriken’s entire organization and product range, including the coffee grinders of Mahlkönig, Ditting and Anfim, get integrated under the roof of the Hermelin brand.

Based on an exclusive supply agreement Hermelin becomes from January 2016 on the official authorized sales and service partner for the three premium coffee grinder manufacturers within the Nordic regions.

Ensuring a high quality service structure Hermelin is about to extend its service network throughout the Nordic regions in several steps.

During December Hermelin will hire a dedicated sales representative with product responsibility to strengthen the existing sales organization and drive this new part of Hermelin’s development in the Nordics.

“The Hemro products are a natural addition to Hermelin’s already strong selection of premium products and both complement, strengthen and broaden our product range.

With the brands Mahlkönig, Ditting and Anfim we become a comprehensive provider of coffee grinders, coffee brewers and traditional coffee machines giving us a fantastic product range including the brands we already have in Hermelin, where we now can offer everything from coffee machines and equipment for the office up to the specialty coffee bar with service included.”

Tom Granskog, CEO of Hermelin Handels AB.

“We highly esteem the Nordic countries, where drinking coffee is an important part of the local cultures. Furthermore, we regard the Nordics as one of the leading regions worldwide developing new trends within the specialty coffee industry.

Providing premium service to every single coffee shop as well as to any key account is absolutely mandatory to make perfect cups of coffee possible on every single day. Therefore, we are glad to welcome Hermelin as our new partner, sharing the same values and a great passion for coffee.”
– Jörg Krahl, Sales Director North & East Europe of the Hemro Group

About the Hemro Group

The companies of the Hemro Group engineer, produce and distribute individual grinding solutions of the highest quality for customers all over the world.

Technical innovation and the passion for specialty coffee are the foundation of the unique portfolio of the Hemro Group compromising the popular first-class gastronomy grinders of Mahlkönig, the precise and reliable built-in and shop grinders of Ditting as well as the valuable traditional Italian espresso grinders of Anfim.

About Hermelin Handels AB

Hermelin offers high quality, professional fully automatic and manual espresso machines and coffee machines. The diverse product range includes everything from small coffee machines to really big ones, which gives them the opportunity to work with all types of customers.

Hermelin also offers beverage machines as well as bar and restaurant equipment – from slush & granita machines, professional microwave ovens, juicers and juice centrifuges to votives and lamp oil.

The product mix is focused on brands associated with the highest product quality, in which Hermelin possesses great skills. Hermelin represents WMF, LaCimbali, Marco, Dalla Corte, Mahlkönig, Ditting, Anfim, Ugolini, Citrocasa, Ceado, Hollowick, Sharp and Cosmetal.

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