Sunday 16 January 2022

Gruppo Cimbali: the new representative office was opened in Singapore

Must read

SINGAPORE – On Wednesday 25 April, a new representative office was opened in Singapore by Gruppo Cimbali – the global leader in the design and production of professional machines for making coffee and fresh milk-based drinks, as well as dedicated coffee shop equipment.

The opening further strengthens Gruppo Cimbali’s position on the Asian market and is part of the international growth strategy pursued by the Group, which has been directly present in the area with a branch in China since 2014.

From left to right: Simona Colombo, Group Marketing and Communications Director Gruppo Cimbali; Bruno Pignattelli, Export Director Middle and Far East Gruppo Cimbali; Erwin Pas, Group Sales Director Gruppo Cimbali; Sam Bufalino, Export Sales Manager Asia Pacific Gruppo Cimbali; Renato Izzolino, Export Area Manager Gruppo Cimbali (picture courtesy: Gruppo Cimbali Singapore)

The new office, located in Lavender Street, contains a showroom-training centre with the latest products by the LaCimbali and Faema brands, including LaCimbali M100i, LaCimbali S20, Faema E71 and the LaCimbali Elective coffee grinder.

Gruppo Cimbali expands in Singapore

The opening ceremony was held in the presence of the Italian Chamber of Commerce in Singapore, the Italian ambassador in Singapore, local institutions, customers and journalists.

The training Center (picture courtesy: Gruppo Cimbali Singapore)

The opening of a new office was not Gruppo Cimbali’s only project in Singapore in April. The Group also starred at FHA – Food&Hotel Asia, the most important Asian trade show in the food and hospitality sector scheduled from 24 to 27 April.

In the LaCimbali space

The focus was on the S20, the new super-automatic machine that ensures high performance when making coffee and milk-based drinks with constant quality in the cup.

Spotlight on Faema world with the E71

The spotlight was also on the Faema world with the E71, the best interpreter of masters coffee artists, the machine for baristas, coffee specialists and coffee gurus.

The Interiors of the new representative office (picture courtesy: Gruppo Cimbali Singapore)

Numerous activities by the Mumac Academy enlivened Gruppo Cimbali’s stand: training and tasting sessions with micro roasters, the Latte Art Challenge with the Faema E71 and the Fast&Grind Challenge with LaCimbali Elective.

You can follow the activities and find out all the latest news on the Instagram and Facebook channels of LaCimbali, FAEMA and Mumac Academy and on their websites (cimbali.com and faema.com).

Another view of the interiors (picture courtesy: Gruppo Cimbali Singapore)

About Gruppo Cimbali

Gruppo Cimbali is a world leader in the design and production of professional machines for making coffee, fresh milk drinks and instant drinks, as well as coffee shop equipment.

The Group, which owns the LaCimbali, FAEMA and Slayer brands, operates through 3 production plants in Italy and 1 abroad (in Seattle, where machines by the Slayer brand are produced), and 9 branches, including 7 abroad, employing approximately 700 employees.

The Group’s commitment to spreading espresso coffee culture and promoting the local area was embodied in 2012 with the foundation of the MUMAC Coffee Machine Museum, the first and largest permanent exhibition dedicated to the history, world and culture of espresso machines with over 100 machines on display, a specialist library dedicated to coffee and numerous audio-video materials organized in a multimedia and multi-sensory exhibition.

Latest article