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Gruppo Cimbali participates to Hoteres Japan 2021, introduces the revolutionary new S15

Gruppo Cimbali
The S15 display

TOKYO, Japan — Gruppo Cimbali, known worldwide for its design and production of professional espresso machines, will be participating to Hoteres Japan 2021 with some exciting market news: the all new S15. Hoteres Japan is the largest exhibition for the hospitality, food service and catering industry and, thanks to its high recognition within the Japanese industries is known as the ideal place to seek new business opportunities in the Japanese and Asian market.

Acknowledging the fast-growing market in that area, Gruppo Cimbali will participate to Hoteres Japan

Thanks to its trustworthy partner Food Machines International (“FMI”) Corporation, introducing, for the first time to the Asian market, the all new S15.

S15 is the new powerful addition to the fully automatic La Cimbali machines. A high-tech system with an extremely easy to use interface; up to 150 high-quality cups per day and a vast array of recipes that include fresh frothed milk and soluble chocolate.

A small machine with the highest technology, thanks to its embedded Wi-Fi and the newly designed Cup4You App, ensuring customers for a contact-free coffee service, convenient in times like these.

The all new S15 makes it the perfect addition to any small mid-size consumer businesses like hotels, bakeries, convenience stores, lounges and countless more.

Gruppo Cimbali
A new picture of the S15

Millie Chan, Regional Director Asia Pacific of the Gruppo Cimbali, stated: “We are happy to be able to participate at Hoteres 2021 with our long time and trusted partner FMI. Despite these challenging times, we thank FMI for their continued commitment and focus on La Cimbali and are excited they will showcase the S15, our newest fully automatic offer, which is a model we believe will be of great interest to many Japanese companies from convenience stores to chain restaurants. Hoteres Japan 2021 is the first to showcase the S15 in Asia Pacific.”

Following Millie Chan’s statement comes the one from Takeo Kimoto, President and CEO of FMI, “FMI, who has been promoting Italian espresso culture and has been the sole distributor of the global brand La Cimbali in the Japanese market over 25 years, will present and demonstrate La Cimbali’s new fully automatic machine S15 for the first time in the Asia-Pacific region at HOTERES 2021. HOTERES 2021 is the largest exhibition in the HORECA industry in Japan, and it is held at Tokyo Big Sight from February 16th to 19th. Since this event is held amid the on-going COVID-19 pandemic, the number of visitors is expected to be about 60% of the average year. However, I believe that those who visit in such an environment are seriously searching for information on operational reform, and I expect that this compact model S15 with an innovative Italian design will surely draw attention in the Japanese market where space-saving demands are high”

Hoteres Japan 2021 will run from Tuesday February 16th to Friday February 19th, 2021 from 10:00AM to 5:00PM; at Tokyo Big Sight – Tokyo International Exhibition Center

You can find La Cimbali and its FMI partner at West Hall 2, W2-A35

For more info, official website https://jma-hcj.com/en/

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