Thursday 09 February 2023

Gruppo Cimbali participates at Sirha 2023, from 19th to 23rd January in Lyon, France

The Group will be at the stand n° 7D65 in hall 7B and present the high-end machines from its four brands: LaCimbali with S60 and the latest addition M200, Faema with President and Faemina, Slayer with the innovative Steam LP

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MILAN, Binasco (Italy) – Gruppo Cimbali, leading manufacturer of professional machines for making coffee and milk-based drinks, as well as coffee equipment, will take part in Sirha 2023 with products from its four brands: LaCimbali, Faema, Casadio, and Slayer. Sirha 2023, now in its 21st edition, is a global reference event for the hospitality and food service industries that will be held in Lyon from 19th January to 23rd January.

Gruppo Cimbali at Sirha 2023

It brings together all the players in this environment, while giving attendees the opportunity to learn about the business novelties of today and be inspired by the possibilities of the horeca sector in the future.

Gruppo Cimbali will attend Sirha 2023 at the stand n° 7D65 in hall 7B and present the high-end machines from its four brands: LaCimbali with S60 and the latest addition M200, Faema with President and Faemina, Slayer with the innovative Steam LP.

The M200 is the newcomer among LaCimbali’s machines. Designed by Valerio Cometti, this top of the range espresso coffee machine is a product in which cutting-edge design, advanced technology and superior quality are a guarantee of excellent coffee in the cup.

On the other hand, the S60 is the first fully automatic coffee machine with the look and feel of a traditional one, while also performing outstandingly with 600 cups of coffee per day.

Faema President

Faema President is a reinvented icon that draws inspiration from the emblematic designs of the 1960s and pairs them with cutting-edge technology, appealing to those who look forward without giving up tradition.

The President boasts total thermal stability, which is achievable thanks to its independent boilers and is essential for preparing different types of coffee and a variety of beverages.

Faema is also the brand with which the group entered the home segment. Designed by ItalDesign, Faemina is the espresso machine intended for the home and small business environments that was created from the encounter between the world of design and the world of coffee.

The fine materials and 100% Italian workmanship make this machine a timeless work of art, while technologies like extraction temperature control, double boiler, and water softener filter built into the water tank contribute to its high performances.

For what concerns Slayer, the brand will showcase its Steam LP, the perfect espresso machine for those seeking incredible control and accuracy through pressure profiling and repeatability functions like pre-infusion, post-infusion, and volumetric output settings. Its modern design perfectly matches the unique coffee experience that this advanced machine provides.

The brand Casadio

The historical brand Casadio will also be present with Undici Caps, the espresso machine that can be used with capsules and pods. Casadio Undici Caps was created for all those activities in which a professional “quick and easy to use” coffee service is required: small business, restaurants, offices. The machine is also designed with the customers’ desire for customization in mind: adhesive graphics can be applied to the keypad dashboard, as well as to the front and back of the machine.

Gruppo Cimbali will also host some important coffee industry brand ambassadors at its stand – like the Slayer ambassador @dimitrigrw – and will hold some special event during the course of the five-days fair in Lyon, like a coffee education and latte art competition.

The schedule of activities is as follows:

Activities:

  • 19/01: Coffee education with @momento.coffeehouseFaema and LaCimbali
  • 20/01: Special drinks with La Main Noire (@la.main.noire) – Faema and Slayer
  • 21/01: Latte art competition with @oatly & @mark_mckinney_ on the afternoon (14h-17h) – Slayer
  • 22/01: Slayer shot & free grinder with Slayer Ambassador @dimitrigrw from @ovenheavencoffee
  • 23/01: Slayer shot & free grinder with Slayer Ambassador @dimitrigrw from @ovenheavencoffee

The prizes for the latte art competition are the following:

  • 1st prize: Faema bike
  • 2nd prize: Filter kit: Fellow Kettle + Kinto kit filter
  • 3rd prize: Faema tamper + scale + milk pitcher

About Gruppo Cimbali

Gruppo Cimbali is one of the leading manufacturers of professional machines for making coffee and milk-based drinks, as well as coffee shop equipment.

The Group, which includes the La Cimbali, Faema, Slayer and Casadio brands, operates through three production plants in Italy and one in the United States (in Seattle, where the machines are produced under the Slayer brand), employing a total of around 850 employees.

The Group’s commitment to promoting espresso culture and the local area led to the foundation of MUMAC (Coffee Machine Museum) in 2012, the first and largest permanent exhibition dedicated to the history, world and culture of espresso machines, located at the Gruppo Cimbali headquarters in Binasco.

MUMAC is home to MUMAC Academy, Gruppo Cimbali’s coffee machine academy, a training, promotion and research centre.

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