MILAN, Italy – During Milan Design Week 2021 – from 5 to10 September 2021 – Gruppo Cimbali is presenting Faemina, a new espresso machine with a unique and exclusive design. The Group, with its Faema brand, is now entering the Home segment, embracing the home bar trend, as well as the Small Business segment, comprising boutiques, concept stores, bistros, etc.
Faemina is a machine in which aesthetics is not an end in itself: it skilfully combines innovation and design to offer excellent performance in quality terms to both coffee experts and those seeking a complete, high-level emotional coffee experience.
Designed by ItalDesign – which has always been synonymous with Made in Italy – Faemina is a true design object with an elegant style and minimal, geometric form. Faemina is also renowned for its high performance and exceptional user friendliness thanks to the various ergonomic solutions specifically designed to make it easier to use, while guaranteeing high quality in the cup.
“We are proud to present the new Faemina during the leading design event, Milan Design Week. Entering a new sector, namely the home premium and small business sector, is a really important step in our company’s evolution as we look towards the future,” comments Enrico Bracesco, Managing Director of Gruppo Cimbali.
“In spite of this difficult period we have all been through, Gruppo Cimbali has continued to work with passion and determination, monitoring new trends and market demands: building on the innovation and performance of our professional machines, we wanted to create a product designed for those who want something truly extraordinary and are looking for a superior coffee experience in terms of quality and types of drink from Italian espresso to brewed coffee.”
Visitors to the Milan event will be able to admire and discover all of Faemina’s features in various locations around the city. First and foremost, the Faema Flagship Store in Via Forcella 7, in the heart of Tortona, where you can discover new Faema products every day.
During Milan Design Week, Faemina will also be exhibited in other spaces in different parts of the city:
- Interni Design Factory (Via Filippo Turati 8),
- Bulthaup (Via Antonio Locatelli 6),
- Pedini Brera (Corso Garibaldi 9); the New Coffee Experience event will be held here on 8 September from 5 to 7 pm.
And not just in Milan. From 5 to 10 September, the Faema brand’s new espresso machine will also be showcased at:
- MUMAC Coffee Machine Museum, Via Pablo Neruda 2 in Binasco (MI),
- Kartell Museo, Via delle Industrie 3 in Noviglio (MI).
To discover all the latest Faema innovations during Milan Design Week, you can visit the new faema.com website and download the dedicated Be Faema app, which is also available to those who do not own a Faemina.
The app will not only allow you to set the new machine’s parameters, but is above all an opportunity to become part of the community of coffee lovers, to be constantly updated on the coffee world and to create your own ideal recipes.
Faemina aims to be more than an espresso machine: a true design object and exclusive tool to celebrate the art of living, as well as the art of coffee.