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ECULLY, France – For the first quarter of 2025, Groupe Seb posted overall stable revenue compared with the same period in 2024. Sales amounted to €1,906m, down 0.6% on an organic basis and up 0.7% on a reported basis. The currency effect was marginally negative at -€7m, or -0.4% of sales, significantly reduced compared to Q1 2024 (-€75m). The contribution of recent acquisitions resulted in a positive scope effect of +1.6%, or +€31m, including the first consolidation of La Brigade de Buyer.
Consumer sales recorded organic growth of +2.8% (+2.2% on a reported basis) and +3.3% excluding loyalty programs. This increase in sales has been fueled by promising launches and encouraging successes for the coming quarters in categories such as versatile vacuum cleaners, washers, blenders or spot cleaners.
Sell-out is up in almost all countries, with an acceleration at the end of the quarter that was driven by growth drivers investments, in Small Domestic Equipment markets that remained broadly well oriented. This quarter also marks the noteworthy return to growth in Asia, particularly in China.
On the other hand, activity is lower than last year in South America, due to the exceptional level of fan sales in 2024 because of the El Niño climatic phenomenon.
Professional sales at €234m experienced a decline in the first quarter, as expected, of -21.7% (-9.2% on a reported basis), on a still high comparison base in China in Professional Coffee. Nevertheless, the core business is nearly stable and the gradual ramp-up of new clients continued, particularly in Asia.
This business encompasses Professional Coffee, which accounts for more than 90% of sales (including the WMF, Schaerer, Wilbur Curtis and La San Marco brands), hotel equipment, Krampouz, Zummo and Pacojet.
During the quarter, Groupe Seb continued its strategic reinforcement in China with the ongoing construction of its new hub in Shaoxing, which is expected to start production in Q1 2026.
The Group also completed a bolt-on acquisition in services, thus enriching its maintenance, repairs, spare parts, and refurbishment offering for its Chinese customers.
Finally, this quarter marks the first quarter of consolidation for La Brigade de Buyer, which was acquired at the beginning of the year.
