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Godiva grows presence in the chocolate category with new global marketing campaign

Godiva campaign
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NEW YORK, US — Godiva, a leader in premium chocolate, announced the launch of its new global advertising campaign, titled “That’s The Wonder of Godiva,” which includes a series of whimsical digital vignettes, created to spark curiosity, evoke wonder and demonstrate the decadence in every Godiva treat. Created by TracyLocke, the campaign aims to raise awareness of Godiva’s national availability in food, drug, grocery and mass retailers, and serves as a continuation of the brand’s expansion in the consumer-packaged goods and premium chocolate categories, as the U.S. chocolate market alone will reach an estimated at $16 billion by 2023

The premium chocolate brand is continuing to prioritize its food drug mass (FDM) portfolio, and the wonder each product delivers, as an ode to its 95th anniversary, and years of quality and craftsmanship.

The brand’s growing presence in the chocolate aisles of supermarkets and drugstores is part of its effort to make its beloved products more accessible. Godiva’s portfolio in those channels include Signature Mini Chocolate Bars, Chocolate Domes, Chocolate Masterpieces and Goldmark Gift Boxes, alongside seasonal items available during the holidays.

“The launch of “That’s The Wonder of Godiva” builds on the work we started last year, to amplify Godiva’s availability at retailers and grocery stores nationwide,” says John Galloway, Chief Marketing and Innovation Officer, Godiva. “Godiva is evolving to become a part of our consumer’s daily life, beyond just holidays and special occasions. We are committed to creating destinations, products, and experiences that allow chocolate lovers to treat themselves with GODIVA every day, making mundane moments wonderful, in grocery and retail stores, as well as online.”

“From the magnificent artistry of Masterpieces to the dreamy layers of Domes, we were inspired to create a series of unique worlds that bring to life the delicious attributes of each product,” says Phil Camarota, Chief Creative Officer of TracyLocke. “Our launch spots playfully demonstrate how Godiva brings wonder to everyday — and the chocolate aisle too.”

That’s The Wonder of Godiva advertisements will be distributed across a variety of media properties including BuzzFeed and Chicory, in addition to leading media publishers like Hulu, Youtube and Amazon. In North America, the brand is investing over $5 million on the new ad campaign.

To learn more about Godiva’s 95th anniversary celebration visit Godiva.com.