Friday 19 April 2024
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GLOBAL – Starbucks to enter the Colombian market

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This investment will enable the Starbucks Farmer Support Center, established in Manizales, Colombia in 2012, to deliver training and agronomy support and positively impact 25,000 farmers throughout the country. USAID Administrator Raj Shah said, “We are proud to partner with Starbucks in Colombia, a company that, like us, understands the role of strategic partnerships to achieve long-term, sustainable, economic solutions.

Through this collaboration, we are helping to meet critical development needs in rural areas of Colombia that will create stability and sustainability for small-scale coffee growers.” Colombian Coffee Heritage and Commitment

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With more than four decades of coffee heritage and expertise, Starbucks is the premier roaster and retailer of specialty coffee in the world and has built the brand on its passion and pursuit of high quality coffee. Starbucks is proud to source, roast and serve top quality Colombian coffees in 62 countries around the world.

Colombian coffees are among the most consistent in terms of taste and quality and serve as the backbone for many signature Starbucks coffee blends such as Espresso Roast and House Blend. Starbucks began purchasing coffee from Colombia in 1971 and today purchases coffee from eight producing regions throughout the country. Today, Starbucks purchases more high-quality arabica coffee from Colombia than any other company in the world.

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As part of its quest to continue placing Colombian coffee in the world spotlight, Starbucks will feature one single-origin Colombian coffee per year in the Starbucks Reserve Coffee Program. Starbucks is celebrating the third year of this innovative program which finds customers rare, exotic and exquisite small-lot coffees, including Colombian coffees from Risaralda and Cauca.

Starbucks will continue to work with Colombian producers to feature Colombia’s finest coffees in this program.

Today Starbucks operates more than 650 stores and employs more than 10,000 partners (employees) across 12 markets in Latin America.

Today Starbucks operates more than 650 stores and employs more than 10,000 partners (employees) across 12 markets in Latin America.

About Alsea

Alsea is the leading restaurant operator in Latin America with globally recognized brands in the quick service, coffee shop and casual dining segments.

It has a multi-brand portfolio comprised of Domino’s Pizza, Starbucks, Burger King, Chili’s, California Pizza Kitchen, P.F. Chang’s, Pei-Wei, Italianni’s and The Cheesecake Factory.

At the end of June 2013, the company operated 1,768 units in Mexico, Argentina, Chile and Colombia. Alsea’s business model includes backing for all of its Business Units through a Shared Services and Support Center that provides aid for all of the Administrative and Development Processes, as well as the Supply Chain.

The Company has more than 30,880 employees in five countries.

Alsea has earned the distinction of a “Socially Responsible Company,” and it is one of the top 20 “Best Places to Work” in Mexico.

About Grupo Nutresa

Grupo Nutresa is the fourth largest food company in Latin America in terms of market cap and is the leader of the processed foods industry in Colombia.

The group participates in six lines of business: coffee, biscuits, chocolates, ice cream, cold cuts, and pasta. It is made up of 54 companies that have beloved and recognized brands.

Nutresa employs more than 30,000 partners and has a 90-year history of delivering nutritious products that provide their consumers with wellness and enjoyment in their daily lives.

Grupo Nutresa is present in 15 countries in the Americas, from the United States to Chile and Southeast Asia in Malaysia.

It sells our products in 70 countries across five continents, with global sales amounting to USD 3 Billion.

Source: Starbucks Coffee Company

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