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GLOBAL NEWS – First Krispy Kreme location in South America opened last week

WINSTON-SALEM, N.C. – Krispy Kreme has announced that its first store in Colombia opened on Friday, October 24, 2014, in partnership with its franchise partner, IRCC Ltda., a subsidiary of VA! Group. The new Bogota, Colombia shop will mark the sweet treat retailer‘s inaugural entry into South America.
“It feels incredible to be the first Krispy Kreme franchisee in South America. We are eager to introduce this beloved brand and Krispy Kreme’s great-tasting doughnuts to the people of Bogota,” said Felipe Baptiste Liévano, President of VA! Group. “We are confident that our fellow Colombians will enjoy the melt-in-your-mouth deliciousness of the hot Original Glazed® doughnut, and that the unique in-store experience of the Doughnut Theatre™ will bring smiles to the faces of guests of all ages.”
Located in Bogota’s popular Pepe Sierra neighborhood, the 5100 square foot Doughnut Factory’s three levels feature indoor and terrace seating for 150 guests accessible by a glass enclosed stairwell and elevators. The focal point of the store will be Krispy Kreme’s iconic Doughnut Theater® viewing area, where customers of all ages can enjoy watching the melt-in-your-mouth doughnut varieties being cooked, filled and topped in front of them anytime the Hot Doughnuts Now® sign is on.
“We are excited to partner with IRCC Ltda. in bringing Krispy Kreme’s one-of-a-kind products and experiences to Colombia,” said Dan Beem, President – International of Krispy Kreme. “We look forward to joining in the grand opening celebrations as the Hot Light is illuminated for the first time in Bogota.”
The new shop will offer an assortment of great tasting doughnut varieties, including Krispy Kreme’s signature Original Glazed® doughnut, and a wide range of coffees, teas and iced beverages.
VA! Group is the leading restaurant operator in Colombia in terms of sales, units and geographic coverage, with 285 units and presence in 42 cities across the country. The VA! Group has several of the most recognizable brands in the industry, including Hamburguesas El Corral, El Corral Gourmet, and Beer Station (all part of IRCC, Ltda.) as well as Papa John’s, Leños & Carbón, Yogen Früz, and Paneroli. The VA! Group started operations in 1983, and today it has operations in Ecuador, Chile, Panama and the US through a franchise model.