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GLOBAL NEWS – Costa plans to enter the Philippines market

Costa Coffee has recently announced their plans to enter the Philippines, in partnership with Robinsons Retail Holdings.
Costa operates across 30 countries and has more than 2,900 stores globally, covering operations in Europe, Russia, the Middle East, North Africa, India, China and South East Asia.

With stores already located in Singapore, Thailand and Cambodia, the move into the Philippines continues to build on their presence in South East Asia, with the first store planned to open in Manila early next year.

Andy Marshall, Managing Director of Costa Coffee International Franchise commented “Costa is a truly global brand that is enjoyed by customers all over the world. We are pleased to be extending our reach into the Philippines, where there is already an established coffee culture.

“We look forward to serving our customers and contributing to the local communities that we will operate in. We want everyone who walks into a Costa to enjoy their handcrafted coffee in a warm and welcoming environment, which is why our stores are specially designed to be comfortable and inviting.

“We envisage a significant store opening programme over the coming years, which will provide further employment opportunities and a stable infrastructure to continue our growth in the South East Asia region.

“We have a great partner in Robinsons Retail Holdings who have an enviable track record of managing and growing large international brands in the region. We look forward to working with them to deliver this exciting opportunity.”

Robina Gokongwei-Pe, President and COO of Robinsons Retail Holdings, Inc. said “We are really excited to bring the Costa experience to the Filipino people, and we can’t wait to share our Barista’s expertise and passion with them. Not only are we offering irresistible coffee that leaves customers smiling but we will be accompanying it with a range of sweet and savoury treats.

“We are pleased to be part of Costa’s exciting plans for growth in South East Asia and we look forward to forming a long term partnership with the brand. We will continue to invest in the region and bring additional job opportunities to the Filipino people.”

In the past five years, Costa Coffee has grown rapidly, opening on average 150 international stores every year.

Costa continues to grow in to new markets integrating local tastes and preference, in order to become the destination of choice for irresistible coffee across the world.