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GERMANY – 4C Association to attend Coffeena Trade Fair

BONN – The 4C Association will be attending the Coffeena Trade Fair  2013, which is taking place from 19-21 of September in Cologne, Germany. All those wishing to find out more about the Association’s work, or having a concrete question they would like to discuss, are invited to visit the 4C Association’s stand at hall 9.01 – Stand: E040 F049.

To schedule an appointment in advance at Coffeena Trade Fair, you can get in touch with Verónica Pérez, 4C Communication Manager, at: : +49 151 64940366 or email: veronica.perez@4c-coffeeassociation.org

As part of the Coffeena program, the 4C Association will also participate in the Red Sofa panel discussion: What does sustainability mean in the coffee business? This vibrant dialogue about the sustainability challenges of the coffee sector will take place on Thursday, 19 of September from 3:30 to 5 pm.

Coffeena floor The discussion will be moderated by the German Coffee Association’s Executive Director Mr. Holger Preibisch, and will include presentations and input from representatives of the four main coffee sustainability standards:

  • Mr. Dieter Overath, Transfair Germany
  • Mr. Tischer, Rainforest Alliance
  • Mrs. Melanie Rutten-Sülz, 4C Association
  • UTZ Certified, speaker still need to be confirme

About the 4C Association

The 4C Association is the multi-stakeholder organization that brings together actors that are genuinely committed to addressing the sustainability issues of the coffee sector in a pre-competitive manner.

The members of the 4C Association include coffee farmers (both big and small), traders (importers and exporters), industry players (coffee roasters and retailers) and civil society (non-governmental organizations, standard setting inititiatives and trade unions).

This global community works together to improve the economic, social and environmental conditions of farmers who make their living growing coffee. Members also include individuals committed to this goal.

Together the members of the 4C Association developed the 4C Code of Conduct which sets out baseline social, environmental and economic principles for the sustainable production and trade of green coffee