Friday 29 March 2024
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GenTech signs new top influencers to expand visibility for its brands

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NEW YORK, US – GenTech Holdings, Inc. (“GenTech” or the “Company”), an emerging leader in the high-end Premium Coffee and Functional Foods marketplaces, is excited to announce that its SINFIT Nutrition and Secret Javas brands have signed multiple new top influencers to help promote the Company’s products and target new customers.

New influencers who will be actively working to expand awareness of SINFIT sports nutrition products and the SINFIT brand include:

  • Tecia Torres (@teciatorres on Instagram), an athlete and star female UFC fighter with over 230k followers,
  • Michael Giovanni Rivera (@giotraining on Instagram), an Elite Personal Trainer and Strength & Conditioning Coach, and a major social media brand with nearly 400k followers,
  • Johnny Quinn (@the_mighty_quinn21 on Instagram), a professional bodybuilder with the International Federation of BodyBuilding & Fitness with more than 1,500 followers,
  • Alexander “King Kong” Romanov (@alexandr_romanov_comrat on Instagram), an undefeated UFC star with nearly 25k followers. Alexander will be wearing SINFIT apparel for his big April 17 fight,
  • Miranda “Fear The” Maverick (@fearthemaverick_homt on Instagram), a female UFC star with nearly 40k followers.

“We are starting to break through with SINFIT, and the brand visibility we will be able to cultivate with our new influencers should make a material and powerful impact,” commented SINFIT brands CEO, Leonard K. Armenta Jr.

“The order boost we saw following our sponsorship of the Mr. Olympia Wheelchair division at the Mr. Olympia event late last year was powerful, and that higher growth rate could be accelerated further as we expand our brand awareness footprint with well-targeted social media exposure.”

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In addition, Secret Javas, the Company’s gourmet subscription coffee brand, has signed Krystal Nielson (@coachkrystal_ on Instagram), a life, health, and fitness coach and social media brand with nearly 640k followers.

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