TAIPEI (Taiwan) – We’ve already discovered the GEESAA coffee maker launched on 2019 and created by professional baristas with over 16 years of experience: the intelligent pour-over coffee maker can accurately replicate master baristas’ recipes. It is equipped with a spinning arm to mimic the hand-pouring motion of a barista to evenly extract the essence out of coffee beans. We’ve reached the Chief Executive Officer Arthur Huang to better know this innovative machine.
When and how did the idea of creating GEESAA, a coffee machine that simulates the gestures of an in-home barista come about?
“That’s a special idea from our partner. He is very in love with coffee, especially in pour-over, but he met big problems to memorize the complicated recipes in beans with many roasted methods. According to the technology migrate to smart and small, teams try to use the new technology to design a machine to solve his wish. We combined the cloud and IoT technologies and invited some professional baristas to help us made this device realize and more close barista’s request.”
Why a brewing-only machine with a rotating arm? Is filter coffee very popular in Taiwan?
“To be true, filter coffee is not main stream of coffee shop in Taiwan, however, it is more popular in top level coffee lovers who want a healthy life. Those people are also looking for these machines from the barista’s response.
Ｗhy we use the rotating arm? One of the reason is our designer is vinyl lover and coffee addict. When I saw the process to brew pour over coffee, the first proposal is vinyl. It’s really like vinyl and so we use arm and disk to simulate the pour over process to brew coffee. I feel like falling into a mini concert where I can smell coffee and hear music. It is so beautiful. Then, after consult with many baristas to verify the quality and flavor, most baristas agreed we can almost reproduce the flavor. They have a funny talk that GEESAA would be approaching to replace their student/staff in future.”
And were you inspired by the chemex and not the v60, why is that?
“Here’s the truth: despite GEESAA wants to take convenient coffee experience to coffee lover, our default is cone type filter. But we met a problem to center kettle solidly in disk to make perfect rotation. We try to use engineering to solve but it’s more expensive and complex the user experience. Finally, we use the easy way “specific Kettle with rubber gasket” to solve this issue. As you see, the Kettle is easy to put on center and full fit the cone type filter cup.”
How exactly does the technology behind this home brewing machine work GEESAA?
“It’s not easy to describe what technology GEESAA used, but, simplified the description, GEESAA built an IoT chip inside and conducted an AWS service to store recipes and remote control the device. the integrated methodology helps people to record/modify recipes in mobile APP and reproduce brewing in devices.”
Is it a tool that GEESAA designed more for the barista or more for a passionate consumer?
“GEESAA’s Target Audience is coffee lover: we want to design a convenient tool for everyone not only for professionals or baristas. GEESAA wants people to enjoy the single bean coffee with pour over methodology. GEESAA also wants to reduce the human training cost. If barista wants to have 2nd or 3rd store in other cities they don’t be limited by training capacities: If you want you can have a pour over coffe shop easier.
As people response from coffee lover, GEESAA help them to find the different flavors in home. Mom didn’t rely on son’s help to enjoy coffee. Barista could focus on roasted bean they don’t spend time to brew coffee for serve customers. During the brewing by GEESAA, they could spend more time in conversation and explain what was different about his bean. release his hand but increase the revenue.”
The GEESAA machine is connected to an app: how does it work, what is it able to monitor or set?
“GEESAA APP uses AWS service. Cause GEESAA is Wifi base machine when it is connected to internet, people could send the recipe to device via APP. GEESAA also has dashboard to find the status of device. GEESAA wants people have convinient tool to modify recipe and control device. GEESAA is account base architecture. Family user could creat different account for eachother. Father, mon, childs could own his own recipe in one signle beans according to they flavoer.”
What is your target market and how can it be purchased?
“We focus on all coffee lover’s in the world, also looking for distributor to help us to share GEESAA locally. Now we only open online store in Taiwan. People not in Taiwan can mail to email@example.com to us for purchase.”