Tuesday 27 September 2022

Fredda: the world’s first rapid cold brew maker is now launching in Italy

Brian English: “FREDDA has the potential to disrupt the cold brew coffee equipment space in a significant and sustained way”.

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NIJMEGEN, Netherlands A patented vacuum brewing technology, which extracts up to 750ml of delicious ready-to-drink cold brew coffee or tea in just 3-5 minutes, was showcased at the World of Coffee Event in Milan from June 23-25, 2022 on the ground floor of the MiCO South Hall.

FREDDA at World of Coffee

Major players in the coffee industry such as café chains, coffee roasters, equipment resellers or distributors, restaurants, and bars, were in attendance and closely followed the updates in the industry.

Cold brew is the hottest (or coolest – pun intended) trend in the coffee market and it appears that the number of cold brew aficionados is only increasing year after year. According to 360 Research Reports, the global cold brew coffee market size is projected to reach US$ 2762.6 million by 2026, from US$ 510.5 million in 2020, at a CAGR of 32.5% during 2021-2026.”

The cold brew market

In 2020, the UK alone hit annual sales of £56 million according to Grocery Trader. Unfortunately, standard cold brewing equipment, which requires anything from 8-24 hours to make one batch of cold brew, impedes cafés, pubs, and restaurants from fully leveraging
this booming market.

Moreover, businesses that sell cold brew need to be mindful of the food safety risk that
comes with it; if they don’t sell out in a week, the’ll have to dump it; if they run out, they
won’t be able to brew another batch right away.

This is where FREDDA cold brew coffee maker comes into play. With its horizontal and
vertical cyclones that speed up extraction, it has the potential to produce 480 fresh brews in 24 hours.

FREDDA cold brew coffee equipment

“FREDDA has the potential to disrupt the cold brew coffee equipment space in a significant
and sustained way,” says Brian English, FREDDA’s General Manager in Europe, who has over 12 years of experience in the coffee equipment industry and who also presented at the upcoming World of Coffee Event.

It’s a game-changing solution to crafting a flavourful and aromatic, fresh cold brew more
efficiently and with far less waste.

According to SparkAmpLab, Jason Wang, the head of Jascaffe, one of China’s largest
coffee equipment distributor and maintenance companies said: “This is the best coffee I have ever drunk.”

With the launch of FREDDA, businesses in the cold brew beverage space or those looking
to enter it will have the confidence to serve cold brew to their consumers in a matter of
minutes, without compromising on the pure and smooth flavour with a layered finish. Its high- precision digital controls guarantee consistent cold brew extraction with every brew.

The process of creating cold brew no longer needs to be time-consuming, thanks to
FREDDA.

Co-created by Wistron, a Fortune 500 manufacturing firm headquartered in
Taiwan and Hario, a company specializing in making state-of-the-art coffee equipment, their revolutionary development in the extraction of ready-to-drink cold brew and cold brew
concentrate will give coffee retailers the ability to enter the thriving cold brew market without significant capital investment.

The process of creating cold brew no longer needs to be time-consuming, thanks to
FREDDA.

Co-created by Wistron, a Fortune 500 manufacturing firm headquartered in
Taiwan and Hario, a company specializing in making state-of-the-art coffee equipment, their revolutionary development in the extraction of ready-to-drink cold brew and cold brew
concentrate will give coffee retailers the ability to enter the thriving cold brew market without significant capital investment.

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