CHIBA CITY, Japan – Foodex Japan 2019, Asia’s leading food and beverage trade show, opens today at Makuhari Messe in Chiba City. Hosted by Japan Management Association (JMA) and four organizations, the event will actively showcase over 4 days the latest food trends of 2019 through exhibits, seminars, and grand prix presentations.
This year marks the 44th edition of Foodex Japan. A total of 3,500 exhibitors, including food and beverage manufacturers and trading companies representing some 90 countries and regions, are attending Foodex. Over the course of four days, Foodex Japan expects some 85,000 buyers from food service, distribution, and trading companies to converge on the exhibition halls.
The theme of this year’s show is the variety of meat, including beef and pork, as well as vegan meat and meat substitutes. Meat substitutes are gaining attention as a way to solve the world’s protein crisis.
Highlights include the “Craft Beer & Cider” zone, showcasing the latest trends in craft beer and the growing trend of cider, and the “Organic & Wellness” zone, showcasing products for beauty and health. Foodex is also featuring wines from all over the world.