Müller continues its launch campaign of innovative flavours with the first coffee-flavour for the brand – Müllerlight Skinny Cappuccino Sprinkled with Dark Chocolate.
The fat-free limited edition coffee-flavoured single yogurts comes sprinkled with dark chocolate, and is 93 calories per pot. What’s more, Müllerlight gave consumers the opportunity to decide on this flavour via an online poll in 2013 on the brand’s Facebook page.
Müller Dairy’s Marketing and R&D Director Michael Inpong said:
“When we talk about new Müllerlight flavours with consumers, coffee flavour is always mentioned. At Müller we’re all about giving consumers what they want, and so we have created our first ever Skinny Cappuccino flavour yogurt .
“The addition of chocolate sprinkles allows for a taste sensation and a moment of pleasure, as our entire Müllerlight range is fat-free and 99 calories or less per pot.”
Müllerlight continues its success into 2014. In January this year the brand delivered a record retail value of £15.4m and a penetration of 15.7% – another record for the brand and the highest in the CYPD category!(Nielsen w/e 01.02.14). It is the third biggest brand in Chilled Yogurt and Pot Desserts and is driving category growth, so we know consumers love it. The limited edition Skinny Cappuccino flavour Sprinkled with Dark Chocolate will be available on shelf from the 1st of May for a limited period only, and will replace the current Raspberry Sprinkled with Dark Chocolate SKU.
Source: press release [via]