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SEATTLE, USA – In celebration of the baristas “who embody our commitment to community, connection and craft,” Starbucks is hosting its inaugural Starbucks Global Barista Championship June 9-11 in Las Vegas.
Over the three-day competition, 12 baristas from around the world will showcase their coffee passion, expertise and craft through a variety of skills and knowledge-based competitions.
The event will take place during the Starbucks Leadership Experience conference with more than 14,000 partners (employees) from the United States and Canada in attendance to watch the first-ever Starbucks Global Barista Champion be crowned.
Starbucks Global Barista Championship: Event Overview
All 12 baristas will compete on June 9 and 10 in the semi-finals and four finalists will then move on to compete on June 11 in the finals.
The competition will focus on three key pillars:
- Coffee Storytelling
How the barista tells The Starbucks Coffee Company story - Craft
Excellence in demonstrating skill and coffee knowledge - Connection
Exceptional customer service through beverage quality, order accuracy and personalized connection
Starbucks Global Barista Championship judges are made up of Starbucks leaders, Starbucks Coffee Masters and partners (employees) who work on the coffee quality and development teams.
Meet the Baristas
The Starbucks Global Barista Championship is the culmination of more than 84,000 baristas competing around the world for over a year.
Competing this year are the 2024 Barista Champions from China, Japan, EMEA (Europe, Middle East and Africa), Asia Pacific, North America, Latin America & the Caribbean, as well as the six Barista Champions from each of the Starbucks Reserve® Roasteries (Shanghai, Tokyo, Milan, New York, Chicago and Seattle).
You can find more details about the competitors in the Barista Bio Booklet.
