PARSIPPANY, N.J., USA – Ferrero North America, part of the global confectionery company Ferrero Group, received Most Innovative New Product Awards at the 2021 Sweets & Snacks Expo for Nutella B-Ready and the Kinder Holiday Mix Countdown Calendar. The annual Most Innovative New Product Awards, sponsored by the National Confectioners Association, highlight creative, innovative, and fun products new to the marketplace.
“Ferrero strives to add extraordinary innovations to our already strong lineup to excite consumers who have grown to love our brands,” said Jim Klein, Chief Customer Officer, Ferrero U.S. “With continued growth happening across the category, we’re humbled to be recognized by the National Confectioners Association and hear the extremely positive response from our retailers.”
Nutella B-Ready won the top award in the Gourmet and Premium Snacks category. The innovation is a delicious, light, individually wrapped snack bar with a crispy baked wafer filled with creamy hazelnut Nutella® spread, Nutella B-Ready is an irresistible break-time snack that you can enjoy anytime, anywhere!
The Kinder Holiday Mix Countdown Calendar took the number one spot in the Seasonal category. This innovation is all about family bonding and counting down to the holidays together with 24 days of delicious Kinder treats. The calendar features a variety of 6 unique Kinder treats & graphics features a gingerbread house with a fun puzzle on the back.
The winners at the confectionery and snack industry event were selected from more than 300 new product award entries across nine candy and snack categories, including chocolate; non-chocolate; sweet; salty; savory; novelty; seasonal; gourmet/premium; and gum & mints. Product submissions were rated on four weighted criteria: taste, packaging, innovation and go-to market feasibility.
Visit www.sweetsandsnacks.com to learn more about the Sweets & Snacks Expo.