NORTHLAKE, Texas, U.S. — Farmer Bros. Co. yesterday announced the appointment of Maurice Moragne as Chief Sales Officer, effective June 8, 2020. Mr. Moragne brings over thirty years of experience in the consumer goods industry with deep knowledge of the food & beverage category and valuable expertise working in the Direct Store Delivery (DSD), Retail, and Omni Distribution Models.
Farmer Brothers believes his knowledge of value added functional beverage ingredients, partnerships within the industry and a proven track record of innovation in the US foods and beverage market will reinforce and position Farmer Brothers as a leader in beverage innovation.
He most recently served as Chief Executive Officer, Chief Sales Officer and Founder of International Agriculture Group LLC, an ingredient technology company, where he was responsible for managing investor financing, as well as assembling sales, marketing and technical teams.
Prior to that, Mr. Moragne served as General Manager of the Chiquita Fruit Solutions business division of Chiquita Brands International, Inc., where he oversaw Sales, Marketing and Customer Service among other key operating functions. He previously held other management positions with Chiquita Brands International, Inc. as well as Naturipe Foods, LLC, L’Oreal USA, and British American Tobacco.
Deverl Maserang, President and Chief Executive Officer of Farmer Brothers, said, “I am very pleased to welcome Maurice to the Farmer Brothers team. He has tremendous experience across multiple types of sales strategies and channels as well as expertise with extracts and other value-added functional beverage ingredients that pair extremely well with our focus on innovation and continuing to deliver the products our customers need to drive their businesses.
Leveraging his expertise from leadership roles at multi-national branded food and beverage companies, Maurice also brings strength to Farmer Brothers’ sales organization and important additional insights that we believe will help support our eCommerce platform and our optimized offering of allied products. We look forward to his contributions as we continue to not only navigate the COVID-19 operating environment but also execute our turnaround strategy.”
Maurice Moragne added, “I am excited to join Farmer Brothers at such an important time for the Company and work with Deverl and the rest of the management team to pursue the opportunities we see ahead. The rich history and capability that exists at Farmer Brothers are unique and provide avenues for differentiation and growth. I look forward to using my food and beverage industry expertise, innovation experience and retail relationships to help unlock sales growth opportunities and position Farmer Brothers as a leader in beverage innovation.”