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HOUSTON, USA – The Cerrado Coffee Growers Cooperative (Expocacer), known for its high-quality specialty coffee, will be showcasing its presence at the Specialty Coffee Expo 2025 in Houston, Texas, USA. The event will take place from April 25 to 27 and will serve as the launch space for an international e-commerce platform that will be focused on selling coffee. The new website aims to revolutionize the way buyers around the world purchase coffee from the cooperative, offering a fast, secure, and transparent process.
“This e-commerce space will allow buyers from across the globe to purchase coffee directly from Expocacer’s producers with the convenience and security of a digital environment. During the event, visitors will have the chance to register and explore the new platform, which promises to streamline the process of buying and trading specialty coffee,” says Ítalo Henrique, Expocacer’s Commercial Director.
Expocacer’s international hubs in the United States and the United Kingdom further facilitate logistics and export processes for international buyers. “The cooperative aims to establish new strategic partnerships and optimize logistical processes, making international transactions faster and more efficient, whether for large, medium, or small volumes,” Ítalo adds.
New labels and exclusive coffee
One of the highlights of Expocacer’s showcase at the fair will be the launch of new labels and product lines, offering a diverse selection designed to satisfy the most sophisticated palates:
- Origin: A classic representation of the Cerrado Mineiro region, with chocolate notes.
- Fruit Origin : Fruity notes, perfect for those who appreciate vibrant acidity.
- Floral Origin : Floral notes that evoke softness and delicacy.
- Decaf Origin : A decaffeinated option for those who want to enjoy coffee without the caffeine.
- One: Single-origin coffee from specific farms, with complete traceability. Each lot includes detailed information on variety, processes, sensory notes, and more.
- Plot: Exclusive, differentiated lots, including coffee destined for auctions, featuring innovative processes like anaerobic fermentation and infused coffee. Traceability is the key, highlighting the authenticity of each bean.
- Impact: Coffee that has a positive impact, sourced from the cooperative’s socio-environmental and ESG projects like Regenerative Farming, Carbon On Track, Elas no Café, FairTrade/APCER, and Expocacer Teens.
The expo
Expocacer’s participation in the Specialty Coffee Expo 2025 marks an important step in strengthening the cooperative’s image in the global specialty coffee market.
The Specialty Coffee Expo features over 600 exhibitors showcasing the most innovative products and services in the industry, and it is expected to attract approximately 15,000 visitors. Attendees will have the chance to engage with professionals from all segments of the coffee industry including producers, importers, and baristas, while also forming new business relationships with buyers and sellers of green coffee.
Expocacer exports coffee to more than 30 countries, with the United States currently being the largest buyer. According to the Brazilian Agricultural Research Corporation (Embrapa), global consumption of Brazilian specialty coffee has consistently grown at an annual rate of 12% in recent years.
Tastings and networking opportunities
At Expocacer’s booth, nº 128, visitors can participate in a few activities, including tastings and exclusive samples from the new labels. Cupping sessions will be held at three different times during the event:
- April 25 – 12 PM to 1 PM (Local time)
- April 26 – 9 AM to 10 AM (Local time)
- April 26 – 1 PM to 2 PM (Local time)
About Expocacer
Created in 1993 and located in Patrocínio, Minas Gerais, the Cerrado Coffee Growers Cooperative (Expocacer) promotes the quality of coffees and the work of its members in Brazil and worldwide through relevant socio-environmental initiatives and the economic development of the entire region.
The cooperative’s infrastructure includes two warehouses with a capacity of over 1 million bags. Currently, it serves more than 740 producers, exporting to over 35 countries across 5 continents.
