Saturday 25 June 2022

THE EVENT – SCAA’s 26th Annual Exposition kicks of today in Seattle

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MILAN – The SCAA’s 26th Annual Exposition, “The Event,” kick off today and runs to April 27th in Seattle. The Washington State Convention Center will be our home for both the 26th and 27th SCAA Annual Event.

2014 will mark the third time the exposition has been held in the Emerald City

The Specialty Coffee Association of America is the world’s largest coffee trade association recognizing, developing, and promoting specialty coffee by setting and maintaining quality standards for the industry; conducting research on coffee, equipment and perfection of craft; and providing education, training, resources and business services for members.

The event is the premier showcase for these activities.

Over 400 companies from around the globe will occupy 750 booths to display their wares, and to debut the latest advances in brewing technology, service wares, grinders, water heaters, POS systems, and much more.

The United States Coffee Championships will take place in the Activities Hall at The SCAA Event and feature the US Barista Championship, US Brewers Cup Championship, US Latte Art Championship, US Cup Tasters Championship and the Roasters Guild Roasters Choice competition.

The Event also features lectures, skill building workshops, and certification programs.

The 6th Annual Symposium is held April 23-24, 2014, immediately prior to SCAA’s 26th Annual Exposition. Opening ceremonies for The Event will be held today at 5:00 pm and the Exposition trade show floor will be open from April 25-27.

Starbucks will serve as the Official Host Sponsor of the 26th and 27th Annual Exposition.

Peru is the 2014 Official Portrait Country Sponsor.

The partnership with the Portrait Country is an extension of the SCAA’s commitment to origin and plays a pivotal role in the overall theme of the show; they not only introduce attendees to the coffees of their homeland, they also present a significant cultural component to the show in the form of entertainment, presentations and local gatherings.

“Peru is very excited to have been chosen as Portrait Country,” states Anner Roman Neira, President, Junta Nacional del Café.

“We want to show the best of our country and how important specialty coffee is for the economy of thousands of small producers. These are times of great challenges for the coffee sector, but we consider these challenges as opportunities.

That’s the strength of our country and our farmers. We look forward to meeting you all next year in Seattle.”

About SCAA

The Specialty Coffee Association of America (SCAA) is a non-profit trade organization and the world recognized leader in coffee knowledge development.

With over 9,000 members located in more than 40 countries, including member companies and their employees, SCAA members represent every segment of the specialty coffee industry, including producers, roasters, importers/exporters, retailers, manufacturers, baristas and other industry professionals.

For over 30 years, the SCAA has been dedicated to creating a vibrant specialty coffee community.

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