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Eu’Vend & Coffeena works on new formats to meet new challenges in hard times

vending Covid-19 euvend coffeena

COLOGNE, Germany – Like all international trade fairs, euvend & coffeena, which is scheduled for 29 – 31 October 2020 at Koelnmesse, will also play a decisive role in the post-corona era in showing the industries involved the solutions and trends for a successful future. Production, logistics, sales and communications will increasingly change.

Hence, euvend & coffeena is today already working on suitable formats to encounter these challenges. In times like these the aim is to offer all of the market participants new solutions at an early stage, which present a chance for fast economic recovery and lay the foundation for the further future success of the industry.

An important pillar of Koelnmesse here is its global network of trade fairs in the Food & FoodTec section. This offers unique access to the entire international food industry, among others to growth markets like Brazil, Colombia, China, Thailand or the United Arab Emirates. Comprising of around 19,000 exhibitors and nearly 600,000 visitors in total, the network has achieved a size that is unique within the industry worldwide.

The events planned in Asia in the autumn already will provide new opportunities to activate one’s own business.

New synergies are also arising in the Furniture, Interiors and Design section via the global network, since Koelnmesse and the German Vending Association e.V. (BDV) as the industry sponsor of the trade fair, are staging euvend & coffeena as an independent trade fair parallel to Orgatec this year. In this constellation it offers the exhibitors from the vending and Office Coffee Service (OCS) sections direct access to the world of the office and commercial property business and thus to new attractive visitor target groups.

Especially in times like these the vending industry offers good approaches, because fully-automated concepts in the office, but also for instance in hospitals, hotels or care institutions can guarantee a smoothly running optimal provision. Flexibly fillable, vending or also ready-made kiosk solutions (micro markets) are available 24/7 and can even be implemented in critical places.

As such, the co-location of the events opens up new opportunities in the out-of-home and commercial business sections for both parties. With over 750 exhibitors from 39 countries and more than 60,000 trade visitors from 143 countries, ORGATEC is the leading international trade fair for the modern working worlds.

Tapping into the potential of these networks, euvend & coffeena offers its exhibitors and trade visitors additional support via numerous communication channels in order to keep up-to-date and reach one’s own customers in these times of cancelled trade fairs.