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European Speciality Tea Association appoints two new directors to its Board

European Speciality Tea Association
Joyce Maina (left) and Ajit Madan (right)

CHESTER, UK – European Speciality Tea Association has appointed two new Directors to its board, Ajit Madan based in London and Joyce Maina originally from Kenya and now living and working in the UK. Ajit established Camellia’s Tea House as a leading player in the specialty and wellness tea market from a standing start in the U.K, Saudi Arabia, Japan and South Korea.

Operations encompassed domestic and international wholesale/trade sales to premium hotels, hospitals and spas, two retail stores and a multiple international website business.

He has created and developed an international premium consumer brand with sales in the UK, EU, Japan, Saudi Arabia and Dubai, developing and building a core offering of tea products including innovative health tea concepts, all centered around wellness, sustainability and health.

‘I very much look forward to working with the team at ESTA, there are exciting times ahead and I hope I can contribute well to the vision that the Board have’ said Ajit.

Having worked with many of the larger tea companies such as Taylors, Unilever, Twinings and Tetley, Joyce founded Cambridge Tea Consultancy in 2019, specialising in such areas as tea business advisory services, education, training and communications, media and PR, strategy building and implementation including tea sourcing, buying, blending and marketing.

‘I am excited to work with everyone to continue to raise the profile and the standards of speciality tea’ says Joyce ‘I admire the work that European Speciality Tea Association has done so far and their achievements and look forward to us doing even more together in the future.’

To join European Speciality Tea Association visit the website at www.specialityteaeurope.com and click on the membership tab for further details

David Veal. Executive Director of ESTA commented ‘There is so much work to do as our association expands rapidly and the addition of these two first class members to our board will add much value and experience to our mission’.